Audience engagement- Tips by A Webcast Consultant

1. Make Audience Engagement Better Tips by A Webcast Consultant www.24framesdigital.com

2. What is Audience Engagement Metrics? ▪ Logically speaking audience engagement metrics is regarded as the scale that measures the interest level of a brand audience or active involvement in the content. ▪ Professionals nowadays are exploring the different ways to maximise the effect of webcast or any live event they are broadcasting. Carry on to the next slide to know more how to enhance audience engagement.

3. Why does it matter in Webcasting? ▪ Enhancing audience engagement holds great significance because engaged users are more likely to trust a publisher’s brand. ▪ The webcast is an activity that has the potential to keep the viewers engaged who are even virtually watching the event remotely. ▪ And, audience engagement metrics potentially gives you opportunities to stabilise both your time and cost flow.

4. Drawbacks of the metrics technique ▪ To measure audience engagement, the host usually identifies the metrics that capture the level of interest and involvement the channel visitors shows in a publisher’s content. ▪ However, this technique lacks clarity in understanding how a publisher’s site defines audience engagement. ▪ The factors that altogether work in filtering down the results involves shares, engaged time, comments, page views, total visitors, offline impact, and so on. But, not all of these factors define accurate audience engagement.

5. Let's right the wrong ▪ Tip 1: Keep Your TA In Mind ▪ Keeping webcast attendees and live viewers on the same page is very crucial. ▪ Since your webcast is viewed across the globe, you must address all your event attendees in the same professional mannerism to let them understand their presence is honoured. ▪ Don’t forget to glance at the camera lens once or twice as you not only interacting with the audience sitting across the podium but also those viewing the webcast live.

6. Let's right the wrong ▪ Tip 2: Motivate The Audience To Speak ▪ Even if the audience at your event is posting something about the webcast irrespective of your brand or product; you have to leverage the opportunity to reach to the potential customers. ▪ Embedding social media link into your webcast screen will help both your distant and face-to-face audience get a chance to upload their feeds. This will boost communication amongst the audiences where they share their opinions, information, and feedback about the event in real time.

7. Let's right the wrong ▪ Tip 3: Avoid The Monotony ▪ A simple yet effective trick to avoid the monotonous event is to ask questions to your viewers. In some cases, it works like a quick ice-breaker session and in others as knowledge-testers. ▪ Digital platforms today have Audience Responsive Systems (ARS) through which you can collect audience poll on various issues that will also help to develop your analysis of the event through accurate statistics.

8. Let's right the wrong ▪ Tip 4: Demonstration Is Essential ▪ Be it service, product or solution; whatever you are promoting at your webcast event needs to be exhibited to the audiences in proper manner. ▪ Find new ways to launch it in the event or provide the visitors with free samples so they can get a hands-on experience with its functionality and features.

9. Thank You www.24framesdigital.com