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Top 10 Investments Brand Owners Should Be Looking At.

Branding 2019 is a collection of thoughts, tips, tricks & strategies for the normal everyday person.

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Top 10 Investments Brand Owners Should Be Looking At.

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  1. Branding 2019 – Top 10 Investments Brand Owners should be looking at.

  2. The world is becoming smaller; imagine we are trying to reach the consumer on their smart phones and even watches. We are trying to knock their screens – which is attainable with advertising budgets but apparently for Top of Mind Recall we need to BRAND well. Because ads result into instant success and the result of branding multi-folds. Going further, we will talk about the Top 10 Investments Brand Owners for the year 2019.

  3. 1. Review your Brand Basics – Are they in line with your Current Business Intent and Practices.

  4. How to keep it relevant to the brand goals? Is it going to help my business in any way? Do I need to communicate the same to my clients? Are they ready for the change? How will the team respond to this change? Are they equipped. The points of consideration for any brand should be:

  5. And most importantly…. Is this in line with my business intent or the change need a particular treatment so that the Brand Evolvement is well received.

  6. 2. Ensure Cyber Security for your Brand Space Must ensure the basic norms of cyber security. Ensure that you are trustworthy as a brand. Whether you have client information – that could be digital space, financial, card details for eCommerce brands etc. – make sure you are inferred as SAFE and SECURE brand to transact and do business with.

  7. 3. Content Marketing is Staying Strong Make sure the following elements of content marketing should be a part of your Branding 2019:

  8. Visual Content (Social Media Marketing – Watch out the channels most relevant to your brand & customers) Video Marketing Blogging & Articles Online PR If you plan to use Marketing Automation – take care of the Content Templates

  9. Brand Voice & Copy (Copy/Jingles/ Voice Overs / Tele-calling Script are all elements of brand voice) Interaction Management – as that is the passive form of Brand Content that your SEO team is creating through Social Bookmarking, Participating in forums etc. Email Marketing (We will talk in detail about this in Customer Connect & Feedback) Tip: Keep it Simple – short and Easy to Comprehend.

  10. 4. Set Goals for Scale Up Scaling-Up the Brand is not just scaling up the start-up or business. Scale-Up for a Brand is done in the following terms: Raising the Brand Equity (Paid PR & Power Networking) Raising the Brand Capability (Staff & Possibilities) Business Offering Scale-Up (New Market & New Segment) Brand Reach (Removing the Geographic Limitations)

  11. 5. Is Digital Marketing the way of Branding? Digital Marketing is the current way of marketing but that is not branding. Digital presence is significant, a must. Digital approachability and interaction is even more important. Being there is not enough. Digital Campaigns – should be taken seriously & managed properly. Digital Advertising – works differently for each brand.

  12. The only thing constant in digital marketing is Content. Keep that relevant – be truthful with that. Create a connect digitally rather than just existing.

  13. 6. People – your Brand Ambassadors “A Brand is known by the people it associates with, works with, plays with & interacts with.” When we talk about people as the brand ambassadors – we mean any human interface that the brand is going to have. Your team, your digital interaction, the emails that your team shares, the marketing communication or connect that your brand stakeholders receive.

  14. People who are sharing your social media posts are also the brand ambassadors. This is the digital word of timeline and the digital influencers really make a difference.

  15. 7. Brand Engagement Brand Engagement is experiential marketing. How well are you engaging with the customers, are you touching them emotionally, do they feel special about the way brand connects with them. The idea of Brand Engagement is to create an experience and thereby a memory. Allow them to feel your brand.

  16. Go Beyond the Digital ways!It’s time for some Old School Marketing, because old is gold. Branding 2019 is expected to be more about the traditional ways of Brand Engagement. Your audience is getting bombarded with the daily emails – from banks, grocery stores, mobile offers and the numerous APPs they have signed with.

  17. 8.Customer Inference & Feedback It is primarily the Brand Image & Positioning that you have created. There are bad experiences in every business but how you handle that mishap, the unwanted experience is what leads to customer inference, the feedback counts because a brand inference be such that a client remembers to talk more about your positives and is genuinely or willingly forgets the undesired experience.

  18. What could be the probable Customer Inferences for a Brand? • Candid • Honest • Transparent • Detail Oriented • Knowledge Backed • Logic Backed • Experienced • Masters • Awesome Team • Very Cooperating

  19. Customer Inferences for Start-up Brands: • Naïve but Hard-working • They know their game • Love their zeal • Very Creative • Pricing

  20. 9. Employer Branding • There is no dearth of talent! Agree? • There is a scarcity of commitment! Agree? • These guys don’t know what they seek out of career! Agree? • There are too many distractions for the young talent! Agree? • Struggling with unsure and undefined grievances! Agree? If you agree to more than 2 points from the above, your brand lacks employer branding.

  21. Employees are the base of a brand. They are the flag bearers and they need to be a part of your branding. Most of the businesses need human intervention and the employees are the impressions of your brand.

  22. 10. Advertising vs Branding The advertising for your brand should be business intensifying as they should spank the brand but bring in instant business benefit. When you have to emerge out – reach out and make an impact instantly. Your advertising budget must be an element of your branding 2019 and the same can be planned around the following:

  23. New Business Development • Exhibits & Offline Reach • Event Branding – to touch a larger audience or markets • Personal Branding – to reach larger markets or new business through networking • YouTube Channel • High-end PR for citations and coverage.

  24. Wondering where to begin? Connect the strategist now!Visit: www.30thfeb.com

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