1 / 1

The 6 Benefits of Brand Licensing to Brand Owners | Brand Strategy

PeteCanalichio.com. Brand licensing presents numerous benefits to brand owners but they should also weigh disadvantages as well. Learn more in this detailed review. Grab Valuable Resources from Brand Licensing Experts for 100% Free Today. Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today. Visit: http://PeteCanalichio.com/fast-track.

PeteCanalichio
Download Presentation

The 6 Benefits of Brand Licensing to Brand Owners | Brand Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The 6 Benefits of brand licensing to Brand Owners PETE CANALICHIO Through a licensing agreement, a company markets a product or service (a licensee) using the brand from a brand owner (a licensor). Various Reasons Brand Owners License Their Brands. 1. The ability to test drive new businesses or geographical markets with minimal risk A brand owner can try new businesses, or operate in new countries with a smaller upfront investment than by building and staffing its own operations. The licensee handles product manufacturing and distribution allowing the licensor minimal engagement and no inventory commitment. 2. Collect royalty revenue for the right to use the brand Licensing generates revenue from a minimum guarantee and through royalty payments. General Managers would welcome these additional payments to the bottom line. 3. Expand their overall marketing support for the core business A weekly circular and gains an end-aisle display generates product sales for the licensee and endorses the brand owner’s core business. An array of toys or apparel tied to a movie, sitting on a store shelf, also helps to promote the movie itself. A sports fan who wears a sweatshirt with the logo of her favorite team subtly promotes the sports, the league and the team. A store display of glassware or on a bar reinforces the brand image, supporting the brand’s overall marketing efforts. 4. Achieve a competitive strike Licensing can be a smart and effective way to combat a rival in a category core to their business. By taking the offensive, the licensor will in turn take th competitor's eye off of their own core business. 5. Gain strategic knowledge The licensor gains access to intangibles such as: intellectual property product design and marketing expertise supply chain management, new customer relationships and strategic alliances. A licensor and a licensee can exchange ideas to improve the licensed category and other areas of both companies' businesses. 6. Maintain control over an original creation Licensing and registering the brands in multiple markets protect the brand from being used by others without authorization. Grab V aluable Resources from Brand Licensing Experts for 100% Free Today Are you interested in extending your brand’s influence, strengthening consumer relationships, and generating unlimited revenue from guaranteed royalty payments? Get Your FREE Membership Today PeteCanalichio.com/fast-track PETE CANALICHIO

More Related