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10 Biggest Business Deals of 2014-15 in Digital World

In this presentation one can see 10 biggest business mergers& acquisitions that make a great impact on digital industry. Giant technology companies Google & Facebook played vital roles here.

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10 Biggest Business Deals of 2014-15 in Digital World

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  1. Biggest Business Deals In Digital World 10 Year2014-2015

  2. Preface According to a report published by Pinsent Masons, in 2014 Global Merger & acquisition in technology sector reached$593.3 billion USD. www.3iinfo.co.uk This Shows a 17% increase compare to 2013 & reported highest value since 2006. Merger market said there are total 2863 deals in 2014. 2

  3. Interesting Stats Which segment of technology has been the most activein Merger & Acquisition? 5% 26% 13% 23% www.3iinfo.co.uk 17% 10% 25% 10% Conclusion Compareto last year, there are more M&A in Media & Mobile segments( in other words digital industry). Internet/ecommerce contribution remains almost same 3

  4. Facebook Acquires WhatsApp February2014 Deal Social networking site Facebookacquires mobile Messaging serviceWhatsAppfor $22 billion. Facebook paid $3 billion for WhatsApp’s founder & Employees that will vest over four years from the deal closing www.3iinfo.co.uk Gist of the deal By this deal Facebook wants to enhance user engagement and provide core internet services more efficiently and affordably. 4

  5. Facebook Buys TheFind.Com March2015 Deal Social networking site Facebookacquires shopping Search engine Thefind.com. Deal is first disclosed by USA Today’s reporter Jessica Guynn on twitter. Deal amount is not declared yet. www.3iinfo.co.uk Gist of the deal By this deal Facebook can give more Relevant experience to users in Facebook ads 5

  6. Twitter Acquires Zipdial January2015 Deal Social networking site Twitteracquires India based mobile marketing startup Zipdial. Company is known for its “missed call” marketing service. www.3iinfo.co.uk Twitter didn’t disclose the deal price but experts forecast the price between $30 to $40 million. Gist of the deal By this deal Twitter can reach To the people who don’t have consistence access of mobile data 6

  7. Quantcast buys Sturq October2014 Deal Real time advertising company Quantcastacquires London based company Sturq that offers ad personalization & cross Device retargeting. Quantcast helps businesses to find new customers while Sturq helps businesses to reconnect with potential customers who have shown an interest earlier. www.3iinfo.co.uk Gist of the deal By this deal company (Quantcast) wants to help its clients to reach customers through out The marketing channel. 7

  8. Alibaba buys Paytm February2015 Deal World’s largest eCommerce company Alibaba buys 25% stack of India’s mobile commerce company Paytm. The deal price is $575 million Approx. www.3iinfo.co.uk Gist of the deal By this deal Company will expand its services For its 23 million users. 8

  9. Google buys Spider.io February2014 Deal Google Acquires London based startup Spider.io Who have developed a technology that detects fraudulent clicks around online ads Seven employees of the company have also joined Google. Terms of the deal were undisclosed. www.3iinfo.co.uk Gist of the deal By this deal Google wants to use Spider.io's technology to detect fraud in Google's video and display ad products 9

  10. Google Acquires Rangespan May2014 Deal Google has acquired the London based startup Shopping analytics firm Rangespan who have developed a technology to forecast demands of products and services for retailers. www.3iinfo.co.uk The amount of deal is subject to prediction. Gist of the deal By this deal Google can take a step in Google shopping Web portal & eCommerce 10

  11. Google Buys Adometry May2014 Deal Google has acquired Austin’s Ad-tracking firm Adometry Terms of the deal remains private. Company continued serving its existing clients. www.3iinfo.co.uk Gist of the deal Google will improve the performance of Google Analytics Premium by this deal. 11

  12. Google Acquires Red Hot Labs February2015 Deal Google acquires the Facebook app marketing Startup Toro( company was known as Red Hot Labs). Toro helps mobile app developers to promote their App in Facebook. Terms of the deal is still subject to Prediction. www.3iinfo.co.uk Gist of the deal By this deal Google will make its mobile ads Platform more advance 12

  13. Google Acquires mdialog June2014 Deal Google acquires Mdialog that helps media companies to manage, deliver and measure video advertising across IP- connected device. Google will integrate mDialog with Double Click Platform providing video advertising for publishers. www.3iinfo.co.uk Gist of the deal By this Deal Google will move to a new Edge of video advertising market. 13

  14. Conceptualize & Designed By 3i InfoCom- Digital Marketing & Brand Consultant www.3iinfo.co.uk www.3iinfo.co.uk 14

  15. Thanks Connect with us Facebook.com/3iinfocom www.3iinfo.co.uk Twitter.com/3iinfocom 3iinfo.co.uk/blog info@3iinfo.co.uk 15

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