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A Case Study on Lenskart

Lenskart is planning to start technology in a few years & invest more than $2 million that will include providing the glasses instantly on the spot.

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A Case Study on Lenskart

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  1. A Case Study on Lenskart By Josie Patra September 15, 2021 Image Source- Flickr Article Overview      Introduction: The change begins About Lenskart Company and its unique approach Removing the barriers to business Gaining the trust of consumers

  2.         Expanding the reach A Sales oriented business model Enhanced convenience for customers Evidence of customer trust History Growth and Features: The business model: Conclusion: Further Reading Introduction: The dramatic entry of Lenskart into the Indian eyewear industry landscape signaled a paradigm shift in conducting the business with complete reliance on the brick and mortar stores. 2010 is a milestone in the history of the Indian eyewear industry as it gave consumers more convenient options for buying eyewear products online. Until the end of the first decade of the new millennium, the optical business in India firmly held on to the traditional business model of conducting business through brick and mortar stores only. One had to visit an optical store or any other retail shop that sold eyewear products for buying spectacle frames and lenses, contact lenses and sunglasses. Most optical stores provided the service of eye checkups for the convenience of customers, which also helped attract new customers. Although the E-commerce business was fast gaining traction during this time and online shopping was fast catching up, it focused mainly on household items and appliances, groceries, food and supplies, clothing, footwear, jewelry, electronics, toys and games, smartphones, and digital gadgets and many more. Sunglasses were perhaps the only eyewear that was available online. However, one had to visit a physical store to buy spectacles and contact lenses.

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