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Facebook to Bring Virtual Reality (VR) Experiences in the Users’ News Feeds

Facebook had begun implementing VR experiences to the News Feed to allow users to interact while wearing a virtual reality headset. The social media giant itself owns Oculus, so the implementation of virtual reality may encourage companies and users to use VR headsets.

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Facebook to Bring Virtual Reality (VR) Experiences in the Users’ News Feeds

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  1. Facebook to Bring Virtual Reality (VR) Experiences in the Users’ News Feeds Facebook introduced 360 videos in June 2016 to the News Feed and has continued to invest in the format in 2017. The feature enables 360 live streaming and adds functionality within apps. It likewise enhanced the back end with the automatic image correction feature. Mark Zuckerberg of Facebook said earlier this year that “VR can make the ‘limited’ real world better,” and now, there are plans to bring virtual reality experiences into the social media platform. Lately, Facebook announced the testing of VR experiences through a scavenger hunt game for an upcoming Jumanji movie. To date, Facebook had begun implementing VR experiences to the News Feed to allow users to interact while wearing a virtual reality headset. The social media giant itself owns Oculus, so the implementation of virtual reality may encourage companies and users to use VR headsets. The experiences are currently being tested in the News Feed with the Jumanji experience. Known as ‘Jumanji: Welcome to the Jungle’, the experience is built on React VR, a WebVR-based developer kit, which Facebook released in April. Viewers can use either VR headsets or 360 videos to view the Jumanji experience. They can explore a mysterious jungle while learning about the world of Jumanji and collecting tchotchkes. The scavenger hunt game is part of the roster of content that was made with React VR. The others include an experience sponsored by Dubai Tourism, a British Museum Tour, and a walkthrough of the Kentucky distillery by USA Today. All these seemed to have been shot in 360 video format and edited into VR experiences using Oculus tools and React VR. In addition to the Jumanji experience, Facebook also shared that they have begun testing a native React VR integration and experience playback in the News Feed. While it is still in the experimental phase, they are optimistic with its potential to encourage more people to experience high-quality VR content from anywhere.

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