Progressive Enhancement & Mobile [HOW Interactive 2012]

1. PROGRESSIVE ENHANCEMENT &MOBILE Aaron Gustafson @aarongustafson slideshare.net/AaronGustafson

2. BROWSERS ARE A PAIN IN THE ASS

12. © Brad Frost

13. © Brad Frost

14. “ Just four years ago the majority of our visitors saw our website in Internet Explorer on a Windows computer on a minimum 1,024 pixel wide screen. Times have really changed. Jason Samuels IT Manager, National Council on Family Relations Source

15. “ Windows users used to comprise 93.5% of our web visits. Now that percentage is 72.4%. Visitors using a Mac have more than tripled.

16. “ The percentage visiting from a mobile device or tablet … was just 0.1% in 2008. It has since grown exponentially, 200-400% per year, to 6.2% today.

17. “ Four years ago 75.5% of our web visitors used Internet Explorer. That number has fallen to 37%. Firefox now comprises 25.5%, Safari 19.5%, and Chrome 15.3%.

18. “ In the second quarter of 2008 we detected 71 diferent screen resolutions among our visitors. In the frst quarter of 2012 we detected 830

19. LET’S TALK MOBILE

20. FIRST OFF MOBILE IS NOT THE BEST WORD

21. 21% Out of home 79% At home 40% Out of home 60% At home 31% Out of home 69% At home 54% of our daily media interactions Smartphone PC use is motivated by: Computer Tablet http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

22. MOBILE IS NOT ISOLATED 90% of people use multiple screens sequentially http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

23. starting place for online activities Started on smartphone 65% 63% 65% 47% 59% 66% 56% Searching for Info Browsing the Internet Shopping Online Planning a Trip Managing Finances Social Networking Watching an Online Video Continued on a PC 60% 58% 61% 45% 56% 58% 48% Continued on a tablet 4% 5% 4% 3% 3% 8% 8% http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html

24. Often this is for “spur-of-the-moment” activity MOBILE = OPPORTUNITY Often this is for “spur-of-the-moment” activity Spontaneous vs. Planned Search Spontaneous vs. Planned Search ?????????? ?????????? ????????? ????????? 20% Planned 20% Planned 48% Planned 52% Spontaneous 48% Planned 52% Spontaneous 43% 80% Spontaneous 80% Spontaneous 44% 44% 43% of all spontaneous searches on PCs were to of all spontaneous searches on PCs were to accomplish a goal accomplish a goal of all spontaneous searches on smartphones were to of all spontaneous searches on smartphones were to accomplish a goal accomplish a goal http://googlemobileads.blogspot.co.uk/2012/08/navigating-new-multi-screen-world.html Base: Total Answering, Follow-Up Occasion (Search) – PC/Laptop (492); Smartphone (216); Tablet not shown due to small base size. Q. Would you consider your use of ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Base: Total Answering, Follow-Up Occasion (Search) – PC/Laptop (492); Smartphone (216); Tablet not shown due to small base size. Q. Would you consider your use of 35 35

25. WHAT IS MOBILE?

26. WHAT IS MOBILE?

27. “ There is no WebKit on Mobile — Peter-Paul Koch

28. WebKit vs.Acid3 http://www.quirksmode.org/webkit_mobile.html

29. “ Surely there’s platform consistency!?! — Any sane individual

30. “ There is no Android — Stephanie Rieger

31. http://yfrog.com/z/ob5kndj

32. BUT ANDROID IS NOT UNIQUE IN THIS

33. THE CULPRITS? SCREEN SIZE

34. THE CULPRITS? EMBEDDED VIEWS

35. THE CULPRITS? BROWSER CHROME

36. THE CULPRITS? ZOOM LEVEL

37. THE CULPRITS? ZOOM LEVEL (Ok, this one’s on Android)

38. 6 Billion 2009 2010 2011 2009 2010 2011 http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#subscribers

39. OVER 80% OF THESE ARE FEATURE PHONES, NOT SMARTPHONES http://developinthecloud.drdobbs.com/author.asp?doc_id=253055&section_id=2280

40. ESPECIALLY TRUE IN DEVELOPING COUNTRIES

41. INTERNET IN KENYA MOBILE = 90% http://www.cck.go.ke/resc/downloads/SECTOR_STATISTICS_REPORT_Q4_11-12.pdf

42. THE REALITY

44. “The commoditization of smartphone hardware is just the beginning … of a huge new wave of cheap devices about to invade our lives—a zombie apocalypse of electronics, if you will. — Scott Jenson

45. Um… I think I’ll just build an iPhone app. kthxbye.

46. NATIVE vs. WEB

47. NATIVE vs. WEB

48. © Brad Frost

49. © Brad Frost

50. WE DON’T KNOW