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Web Enhancement Program Update Tech Talk 22 October 2012

Web Enhancement Program Update Tech Talk 22 October 2012. Tania Elliott Principal Web Officer University of Melbourne. Overview. Review Web Strategy Research findings and outcomes Web Enhancement Program 2012 Progress Update and Next Steps Work in Progress

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Web Enhancement Program Update Tech Talk 22 October 2012

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  1. Web Enhancement Program Update Tech Talk22 October 2012 Tania Elliott Principal Web Officer University of Melbourne

  2. Overview • Review Web Strategy Research findings and outcomes • Web Enhancement Program • 2012 Progress Update and Next Steps • Work in Progress • What does that all mean really?

  3. Web Strategy - What was done in 2011 • 38 interviews & workshops • 126 staff members consulted • Extensive background reading • Best practice web capability review • Review of web analytics • 20 usability testing sessions • 4 focus groups (28 participants) • 6 personas & scenarios What users want from UoM’s external website What UoM wants from its external website Web strategy UoM’s vision and objectives for communicating with external audiences via its website(s). Web governance framework Policies, processes and tools to facilitate the effective governance of UoM’s web strategy.

  4. Web Strategy - What we learned • The current web experience is failing most of our primary audiences on key tasks • There are some major organisational challenges that are hindering the UoM from making any real progress in this area • Overall, 45% of tasks could not be completed at all or with serious difficulty in usability testing (May 2011)

  5. Organisational Challenges identified • The perceived scale and complexity of the problem (800,000+ pages in the public domain) • A lack of organisation-level investment and leadership • Unclear ownership of the web presence • Patchy investment in web teams, training and support • Poor internal communication between web resources • A lack of global reporting capability

  6. Recommendations • Establish organisational leadership for the web presence • Establish a platform for future growth • Document and communicate web ownership model • Improve and invest in communications between web staff • Invest in training, support and career development for web staff • Measure, report and improve…forever

  7. Web Enhancement Program - Roadmap

  8. 2012 Progress Update and Next Steps • Establish PWO function • Establish Web Governance and Strategy as an expanded common service for 2013 • Secure additional IT Capital funding for supporting projects for 2013 • Establish Central Web Enhancement Program team • Content Lead – Philippa Harding • Reporting & Analytics Lead – Val Lyashov • Web Service Delivery Manager – Michael Tan (19 November) • Establish Creation of UoM Web Governance Reference Group (WMRG)

  9. Web Management Reference Group • Established June 2012 • Monthly meetings • Networking, governance oversight and knowledge sharing between silos

  10. 2012 Projects • Content Audit • Information Architecture (IA) project • Quick win and pilot projects • Homepage refresh • About the University • ITS website • Platform upgrades (Squiz CMS, Wordpress, Wiki, Webfarm) • Web Governance

  11. DRAFT Web Governance Guiding Principles • Drafted by WEP team and Web Governance Reference Group (WMRG) • Reviewed by Web Enhancement Project Steering Group • Draft released for comment (closed 5 October) • https://its.unimelb.edu.au/projects/web-enhancement-program

  12. DRAFT Web Governance Guiding Principles • UoM Web Governance - Guiding Principles – DRAFT • Purposeful • Data-driven • Accessible • Compliant (Security, Privacy etc.) • Maintainable • Integrated and Connected • Discoverable • Consistent • User-focused • Satisfying

  13. DRAFT Web Governance Guiding Principles • UoM Web Governance - Guiding Principles – DRAFT v2. Inspirational Purposeful User-focused Integrated Data-driven Accessible Consistent Compliant https://its.unimelb.edu.au/projects/web-enhancement-program

  14. Next steps - 2013 and beyond • Expand Principles to create & embed a workable governance framework • Define who does what and how (how decisions get made) • Provide supporting toolkits • eg. Style Guides, Coding Standards etc. • Invest in training & support • Eg. Reporting, Performance Measurement etc. • Better delineating Public | Private domains • Staff | Current student | Public/Prospective students • Consolidated IA and content • Mobile experience

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