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Building an App-Be Sure You Start on the Right Foot

If you are reading this, you have already figured out that mobile is fast becoming a primary channel to drive content and services to consumers.

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Building an App-Be Sure You Start on the Right Foot

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  1. Webtage is a Build + Market Firm Digital Marketing Agency in Chicago

  2. WEB DEVELOPMENT - WHY IT MATTERS Building an App? Be Sure you Start on The Right Foot! If you are reading this, you have already figured out that mobile is fast becoming a primary channel to drive content and services to consumers. And if you are planning to create an app to reach out to the growing audience on-the-go, it would serve you best to follow these key strategic steps to avoid costly mistakes later. We are assuming you have spent time validating your idea through market research and have a monetization plan in place.

  3. WEB DEVELOPMENT - WHY IT MATTERS Think Detailed & Ahead • A great app starts with a great concept. Start by noting down just what you expect the app to do. This could be a simple bullet point document on high level function that you expect the app to perform. • The next step involves creating detailed product specifications and full-featured product description. To do this best, think ahead and plan before. Brand it! • The look and feel of your app has an overwhelming impact on app downloads and consequently, monetization. Usually relegated to the backbench by many app development firms, we cannot overemphasize the importance of branding in connecting with the consumer and building trust.

  4. WEB DEVELOPMENT PHILOSOPHY “What a lot of app developers and publishers may not know is that retaining users starts before a download happens.” • Branding done right is instrumental in building trust and relationship with clients, plays a critical role in appstore and Google Play Optimization, and guides effectiveness of marketing and advertising campaigns Great UI is Crucial - Put your customers first. Listen, read, and understand the pain points of your consumers. The functions and features of your app should be driven primarily by what consumers are looking for or even exploring latent needs of your target audience and not the latest hot technological tools and competitor feature set.

  5. WEB CAPABILITIES • Spend time developing user case scenarios and flows in the user interface design phase. Good user interface design does not simply mean designing attractive data objects and layouts – it means developing effective user personas, creating user case scenarios and user flows, and integrating those into the user interface design. Phase it Out - A wholesome app with all desired features in version 1.0 may sound like a great idea. The opposite is actually true in most cases. App creation works best from a long-term viability perspective if done in an iterative fashion rather than in a linear fashion.

  6. WEB CAPABILITIES • The main advantage of the iterative application development (IAD) is that it assigns equal importance to users and developers and user feedback is incorporated into each and every iterative phase. • This results in better understanding of real user needs, quick identification of problem spots and bottlenecks, and fast resolutions thereby creating a better product. Complex app systems are also clearer and easy to implement if done in an iterative fashion. • So make sure you break up your complex app system into phases by prioritizing functions and features.

  7. WEB CAPABILITIES Integrate Marketing Into Design - We all like to think, as entrepreneurs and visionaries, that we have discovered the next big thing and consumers will queue up to try out our app. In reality, our brilliant app concepts will need a liberal dose of help from outstanding marketing initiatives. • A good place to initiate your app marketing is – you guessed it – right into the app design. Most effective marketing happens when users generate content, in the form of social shares, reviews, feedback, and general intera­ctions. • Make sure you have features within the app that allows users to communicate with their social communities and with your team! The kind of features you offer should also be guided by your strategic marketing plans.

  8. WEB CAPABILITIES INDUSTRY-CERTIFIED MARKETING SPECIALISTS LASER FOCUSED ON ANALYTICS

  9. WEB DEVELOPMENT – THE WEBTAGE WAY What We Promise You

  10. Thank You

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