iTech Series Fireside Chat with Kayla Drake From Apollo.io

1. Field Marketing Behind the Scenes – A Conversation with Kayla Drake from Apollo.io In the dynamic world of demand generation and go-to-market strategies, iTech Series Fireside Chat Episode 7 with Kayla Drake was a treasure trove of actionable insights and strategic wisdom. In today’s highly competitive B2B landscape, field marketing plays a pivotal role in connecting businesses directly with their audiences. Kayla Drake from Apollo.io shares insights into how field marketers operate behind the scenes, combining event marketing, content creation, and strategic execution to drive lead generation. Her expertise shows how field marketing extends beyond organizing events—it's about crafting memorable experiences that resonate with target customers and fuel business growth. We’ll explore the key aspects of field marketing, how it aligns with content and lead generation strategies, and what goes into planning and executing successful field campaigns. What is Field Marketing and Why is It So Crucial for B2B Success? Field marketing is all about building relationships in person, whether at events, roadshows, or through community engagement activities. It’s a hands-on approach to marketing that combines event marketing with targeted outreach to directly connect with potential customers. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

2. Kayla Drake explains that field marketing is an essential part of any lead generation strategy, especially in the B2B world. “Field marketing puts your brand face-to-face with potential customers, giving you the opportunity to create lasting impressions and foster relationships,” she says. Through live engagements, brands can communicate their value propositions more effectively and gather real-time feedback, making field marketing one of the most impactful ways to build trust and credibility. Field marketing also bridges the gap between content marketing and lead generation. By hosting events that align with your brand message, you can use curated content to spark discussions and drive conversions. For B2B companies, where buying cycles tend to be longer and decision-making more complex, field marketing provides a more personal way to nurture leads and move them through the sales funnel. How Does Event Marketing Fit into the Broader Marketing Strategy? Event marketing is a crucial component of field marketing, and according to Kayla Drake, it’s one of the most effective ways to drive engagement. Whether it's a large industry conference, a smaller networking event, or a personalized roadshow, event marketing allows companies to directly connect with their target audience. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

3. Kayla shares that Apollo.io has been using event marketing to bring the brand to life, showcasing solutions, engaging with prospects, and ultimately driving business outcomes. “At Apollo.io, we look at every event as an opportunity to create experiences that go beyond the typical sales pitch,” she explains. “Our goal is to leave attendees with valuable takeaways that address their pain points and demonstrate how our solutions can help.” Events are also a rich source of data. Marketers can collect feedback, assess interest in specific products or services, and fine-tune their messaging based on attendee interactions. In the age of data-driven marketing, the insights gained from event participation can be integrated into broader marketing strategies to optimize future efforts. How Does Field Marketing Support Lead Generation Efforts? Lead generation is at the heart of any field marketing effort. By taking your brand directly to potential customers, field marketing gives your team the chance to engage with decision-makers and influencers in a more personal setting. According to Kayla Drake, “The true power of field marketing lies in its ability to generate qualified leads that are more likely to convert.” Continue:- https://itechseries.com/podcast/field-marketing-behind-the-scenes-kayla-drake-apollo-io/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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