1 / 2

Search Engine optimization

School of Internet Marketing is the best training institute for learning digital marketing course in Pcmc as they provide theory and practical knowledge to their students.

Abhijeet12
Download Presentation

Search Engine optimization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITAL MARKETING Digital Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Search Engine Optimization Search Engine Optimization is a process of improving the website with the aim of getting it ranked on search engine results page. Techniques of Seo Black Hat Seo White Hat Seo Black Hat Seo should not be used because of its use the website can be banned. Techniques of Black Hat Seo. 1.Cloacking :- Clocaking means presenting content to users that is different from search engine to improve a search engine ranking. 2.Content Hiding:- This technique is done by using same font colour as page background have. 3.Snreaky URL Redirection Door way Pages:- Are proper sites that redirect visitors to a different web page without the knowledge of the user. 4.Keyword Stuffing:- Is a practice of filling your content with repeating keywords in an attempt to manipulate oage rank. 5.Duplicate/ Copied Content :- It means copy pasting the exact content or block the content. On Page Optimization Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Meta Tag Optimization is a crucial tag. Meta tags are snippits paragraphs of text that describes a page title and description .Meta tag don’t appear on the page itself but only in the page source code. Meta Tag Optimization 1. Title Tag – 50-70 characters including spaces 2. Description Tag- 150-170 characters.

  2. Image optimization refers to the process of creating and delivering high-quality images in the right format, dimension, and resolution for whatever device is accessing them, all while keeping the smallest possible file size.02-Aug-2022 Content Optimization – Content is the king of the digital marketing. Content should be 100% unique. Robot Meta Tag – Robot meta tags are piece of code that provides crawlers instructors for how to crawl or index a web page. Off Page Optimization Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Cannonical Links- Cannonical Links is a html element that helps web masters crawlers to prevent duplicate issuses in seo by using cannonical tags. URL structure & Renaming .

More Related