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DIGITAL MARKETING ppt practice 1

School of Internet Marketing is the best training institute for learning digital marketing course in Pcmc as they provide theory and practical knowledge to their students.

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DIGITAL MARKETING ppt practice 1

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  1. DIGITAL MARKETING • Digital Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

  2. SEARCH ENGINE OPTIMIZATION • Search Engine Optimization is a process of improving the website with the aim of getting it ranked on search engine results page.

  3. TECHNIQUES OF SEO • Black Hat Seo • White Hat Seo

  4. BLACK HAT SEO Black Hat Seo should not be used because of its use the website can be banned.

  5. TECHNIQUES OF BLACK HAT SEO • CLOACKING • DUPLICATE CONTENT • INVISIBLE CONTENT • SNEAKY URL/ REDIRECTION • KEYWORDS STUFFING

  6. ON-PAGE OPTIMIZATION • Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

  7. META TAG OPTIMIZATION • Meta Tag Optimization is a crucial tag. Meta tags are snippits paragraphs of text that describes a page title and description .Meta tag don’t appear on the page itself but only in the page source code.

  8. TITLE TAG • Title Tag – 50-70 characters including spaces

  9. DESCRIPTION TAG • Description Tag- 150-170 characters.

  10. OFF PAGE OPTIMIZATION • Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible

  11. CANNONICAL LINKS • - Cannonical Links is a html element that helps web masters crawlers to prevent duplicate issuses in seo by using cannonical tags.

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