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DIGITAL MARKETING 020-27275100 info@allentics.com
Key Points • What is Digital Marketing • Benefits of Digital Marketing • SEO • PPC • SMM • Content Marketing 020-27275100 info@allentics.com
Digital Marketing • Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. • Digital marketing is the MARKETING of services or productsusing digital technologies, mainly in the INTERNET, but also including Mobile,DISPLAY ADVERTISING, and any other digital medium. 020-27275100 info@allentics.com
Benefits Of Digital Marketing • Measurable results • Flexible • Low barrier to entry • Reach larger audiences • Easy to optimize • Improved conversion rates 020-27275100 info@allentics.com
Search Engine Optimization (SEO) • Search engine optimizationis the process of increasing the quality and quantity of WEBSITE TRAFFIC by growing the visibility of a website or a web page to users of a web search engine. 020-27275100 info@allentics.com
Pay Per Click (PPC) • Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. • Pay-per-click is commonly associated with first-tier search engines. • With search engines, advertisers typically bid on keyword phrases relevant to their target market. 020-27275100 info@allentics.com
Social Media Marketing (SMM) • Social media marketing is the use of social media platforms and websites to promote a product or service. • Social media marketing is becoming more popular for both practitioners and researchers. • Social media marketing includes the management of a marketing campaign, governance, setting the scope 020-27275100 info@allentics.com
Content Marketing • Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Attract attention and generate leads Expand their customer base Generate or increase online sales Increase brand awareness or credibility Engage an online community of users 020-27275100 info@allentics.com
Contact Us Allenticsaims to serve as a single-stop solution for all your technology needs across business software, website development, digital marketing, and IT consultancy. Contact Us: AllenticsIT Solutions Pvt. Ltd. 206,Pride Purple Square,KalewadiPhata, Wakad, Pune-411057. 020-27275100 info@allentics.com