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ABM Marketing

Explore the power of Account-Based Marketing (ABM) with Lean Summits. Our tailored ABM strategies enable businesses to focus on high-value accounts, delivering personalized marketing efforts that resonate deeply with decision-makers. Discover how ABM can accelerate your sales pipeline, enhance customer relationships, and maximize ROI. Partner with Lean Summits to unlock the potential of ABM and achieve targeted success in your B2B marketing endeavors.

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ABM Marketing

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Presentation Transcript

  1. ABM Marketing

  2. Four account based approaches

  3. Why ABM?

  4. Key Components of ABM

  5. Identifying Target Accounts

  6. Personalizing Content

  7. Multi-Channel Engagement

  8. Sales and Marketing Alignment

  9. Leveraging Technology CRM and Marketing Automation ABM platforms Analytics and BI tools Personalization software

  10. Measurement and Analytics Define key metrics Use analytics to refine strategies Regular reporting and dashboard reviews Continuously optimize based on data insights

  11. Thank you. https://www.leansummits.com/ Thank you for your attention

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