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A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customeru2019s attention, here are a few creative tips proven to increase engagement and improve CTR!<br>1. Keep it short u23f1<br>2. Mirror the user <br>3. Use question marks <br>4. Odd numbers <br>5. Test! Test! Test! <br><br>Get the complete guide here - <https://bit.ly/2WVYT7T>
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A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customers’ attention, here are a few creative tips proven to increase engagement and improve CTR! few creative tips proven to increase engagement and improve CTR! A recent study suggests that the average millennial has a 5-6 second attention span for digital ads! With every ad trying to catch your target customers’ attention, here are a
If you have 5-6 seconds of your target audience’s attention, keep it as short as possible. Avoid complex language or long sentences.
Think about what your user wants to achieve or accomplish, and then appeal to their needs. Create ads that solve a pain-point or fulfill their desire (not yours!).
They will entice the reader to know the answer. This can be powerful for ad copy and also for email campaigns (if you opened this it worked for us!)
As strange as it might sound, CTR on campaigns that use odd numbers work better than even numbers. So, use 3, 5, 7, 9 instead of 4, 6, 8, or 10. This is why we’re bringing you 5 tips instead of 6…
This will help you prioritize your best copy. Not knowing which is your best-performing copy to optimize your ads with the highest CTR would be a waste!
Want more? Head to our blog for more ad creative tips to engage people stuck at home during Coveid-19.