7 Outdoor Advertising Hacks You Must Adopt in Festival Sales

1. 7 Outdoor Advertising Hacks You Must Adopt in Festival Sales

2. Introduction • Outdoor advertising agencies are now working harder than ever on ideas, designs, and concept before putting a hoarding. • It has gained more popularity through a relative competition where fierce competitors are taking on each other via innovative hoarding advertisement which helps people remember the brand names intricately.

3. 7 Outdoor Advertising Hacks • Look for your popularity through relative competition • Get creative with newspaper ads • Market where your audience is • Don’t tell them, show them: • Mix print ads with existing commodities and instill a sense of humor • Scaring people a bit to make them understand is a good idea also sell your business by sharing information • Express your Gratitude to your competitors or go the Amazon way

4. Look for your popularity through relative competition • Look for opportunities where you can put your competition under pressure and make the most of an opportunity. You can put up a hoarding similar to commonfloor.com and cash onto opportunities created by your competitors. There are so many examples of acquiring popularity through relative competition, Flipkart, Snapdeal, Amazon, Housing, BMW and Mercedes, almost all of them have been a part of this.

5. Get creative with newspaper ads • Newspapers will continue to be the easiest medium of reaching people; getting creative with newspaper ads will help your business drive huge sales during the festive season. One can always combine relative marketing and try to take a dig on their competitor through newspapers as well. There’s a lot that can be done with newspaper ads. The trick here lies in keeping ads simple, straight forward and light in nature. You cannot try to belittle your competitors by using harsh words; you need to be funny and on point.

6. Market where your audience is • It is important to put up ads where your targeted audience can see it. Do not waste time hitting arrows in the dark. Faasos recently placed ads on the backseats in buses because they knew that the modern, young and hungry generation is going to use these buses to reach home and relinquish their daylong hunger. Ola also managed to produce some of the best examples of marketing where the audience are, when they decided to let people know about their services in buses.

7. Don’t tell them, show them • This is just amazing! How exquisitely the billboard suggests that TYLENOL helps you get back to normal. Tyenol is a salt-based tablet that cures a headache. The use of giant wreck ball to demonstrate the use of TYENOL is phenomenal. Not only hoardings, such things can be done using newspaper, printed pamphlets, and newsletters. Enterprises today need to look into everything and make the most of every opportunity.

8. Mix print ads with existing commodities and instill a sense of humor • The ad below talks about a man who desperately needs to trim his nose hair. Well, Panasonic posted the ad for their nose hair trimmer. These unique advertisements made a lot of people laughs cringe but also provided people in need with a solution. • Well, with hoardings you cannot try to be tricky or clever, you need to be smart and funny. The Economist posted the ad below; the bulb used to glow every time a person passes through the bulb, suggesting THE ECONOMIST provides you with great ideas.

9. Scaring people a bit to make them understand is a good idea also sell your business by sharing information • This ad by Belt Up scares people by putting them up in a weapon but it has a very important message. • Back seats are not safe and certainly not accident proof. • This clever ad by McDonalds not only tells people what the actual time is but also lets them know that they are Open. • Mixing digital technologies with hoardings can lead some of the best outdoor advertising experience.

10. Express your Gratitude to your competitors or go the Amazon way: • It has actually happened in recent past. Mercedes thanked BMW on their 100-year anniversary saying “thank you for 100 years of competition”. • Nascent startups can also use the same tactic and thank veteran enterprises for the amazing competition they are providing with. • Amazon placed these chai carts at strategic locations, where people always came together to discuss business ideas and plans. • Amazon made it sure that people are aware of its online business development services by inspiring people to discuss business development.

11. conclusion • Today such an advertising medium plays an important role in delivering a relevant message to the mass targeted audience with ease and efficiency. • If you have chosen outdoor advertising as your marketing medium then you better hire one of the best outdoor advertising companies in Tamilnadu in order to run a successful campaign.