5 important production elements to consider when planning a roadshow event

1. 5 important production elements to consider when planning a roadshow event.

2. Introduction • The main purpose of roadshows is to take your company’s message and brand on the road. • Roadshows are a safe investment if you’re looking to understand the market, gauge interest, collect enquiries and establish contacts. • They are usually done in sequence and carried out in different cities in order to intensify product knowledge and brand awareness.

3. 5 important production elements for Roadshow • Clearly define your goals for the event roadshow • Carefully select the time and locations for your roadshow • Team up with an event production partner • Harness the power of event technology • Make it creative, engaging and consistent

4. Clearly define your goals for the event roadshow • Set clearly defined goals for your event. When your event production partner understands the purpose for the event, they can help you create a solution tailored to your desired outcome and deliver your message effectively. • When your goals are clear, each production decision becomes easier to make. Also ensure your goals are measurable. • If getting sales leads is important to you, the event can be customised to help you capture relevant details from your attendees. • You will be far more satisfied with your efforts if your ROI can be measured.

5. Carefully select the time and locations for your roadshow • Who do you want to attend your event, and what seasonal factors or holidays could affect attendance? When planning where and when the road show will happen, you need to ensure it’s suitable for your audience. • Additionally, check the region’s weather and climate conditions. • If you’re planning to hold your event outdoors, ensure it’s not during the wet seasons. • Or, if it’s going to take place during the summer, ensure there will be adequate shade and hydration facilities.

6. Team up with an event production partner • Your production partner is your single most important ally in organising your event. • When choosing a partner, find one that has the right network, experience and capability to deliver a quality event. • Avoid switching partners at the last minute, as you will run the risk of offering an inconsistent experience. • Additionally, you may end up incurring more costs, and the planning process will be more disjointed.

7. Harness the power of event technology • Event apps. • Apps are convenient for both organisers and attendees and can help relay important details about the event. • Social media. • Use a dedicated event social media platform to get the word out about your event. You can also use it to drive up engagement, build community and amplify your reach. • Polling. • Use live audience polling to ask questions, get feedback, encourage discussion or quiz your audience. • Live stream. • A production partner can live stream your event on a website or via social media to amplify its reach. It's a great way to engage wide spread audiences as your event travels, and if you record the event you can use it later for marketing, sales or improving on the next one!

8. Make it creative, engaging and consistent • Creating new, unique and compelling experiences is key to a successful event, and repeating these experiences for each event is the challenge for roadshow organisers. • Making the message creative, engaging and consistent is the cornerstone of every successful event, regardless of what kind of event it is. • People remember experiences where their senses have been engaged. Research has shown us that the more senses you engage, the more memorable the event is. • Lean on your production partner to help you create a memorable experience for your attendees. • They will help you find a solution that can be replicated to ensure attendees will receive the same experience regardless of where they attend your event.

9. Conclusion • Roadshow appears to be an important advertising medium to increase your brand visibility within a short period of time. Nowadays there are many roadshow advertising companies in Madurai, hence it would be easy to run a successful campaign if you get assistance from one of them.