Digital Signage Facts You Didn’t Know

1. 7+ Digital Signage Facts You Didn’t Know

2. Introduction • Digital signages are being exploited by most business owners today to give them an edge over their competitors. • It is impressive and will engage more customers at the point of sale • The general benefits of digital signage are easy to imagine, starting from higher sales, brand awareness, sales, and customer engagement.

3. More time spent in the store • The presence of digital signage at the point of sale results in 30% more time spent in the store by customers. • Additionally, digital signage displays can increase the average purchase amount by 29.5%, generate a 32.8% growth in buyers who come back a second plus time and overall generate 32.8% more in-store traffic.

4. Example of digital signagein the store

5. Customers would pay for better customer experience • The value of the customer experience cannot be underestimated. In fact, 86% of customers say they would even gladly pay more for a better customer experience: a commodity digital signage provides by its mere presence. • With that in mind, this point can be further developed by including campaigns focusing on enhancing the customer experience.

6. Digital interactions influence customer behavior • Digital signage is a tool which can channel a great amount of information related to other digital device interactions, including desktops, laptops, tablets, and smartphones. • Consumers who use a device during shopping make purchases at a 40% higher rate than those who do not use one. • Digital devices have a dramatic impact on traffic, spending, and loyalty of the shoppers who use them. • The information found on social channels also influences shopping behavior and loyalty significantly.

7. Example of Digital Device Interactions

8. Digital signage impacts brand awareness • 84% of U.K. retailers find that digital signage significantly creates brand awareness, primarily due to the fact that dynamic signs reinforce brand messages through an immersive experience. • Some of the established benefits of digital signage on brand awareness are both in the creation as in the development: • Enhanced coordination and communication • Ensured consistency • Unified messages across multiple locations easily manageable • Uplift of the brand image • Favorable influence over customer purchase decisions

9. Employee engagement improves with digital signage • Employee engagement rises by 25% when digital signage is present. • One of the main reasons for benefits over employee engagement is the visual impact digital signage leaves. • Behind this stands the fact that the majority of humans identify themselves as visual learners. • In employee operations, immediate information in times of need is a frequent requirement. • Digital signage provides a quick access to important information and can furthermore help reach employees who don't use digital devices too frequently on the job.

10. Reduction of perceived waiting times • The perceived waiting times at check-out are reduced by approximately 35% through the use of digital signage, be it for efficiency, promotional offers, or pure entertainment. • Digital signage lowers the perception of time through its versatility. • Where there are ten people, there are ten different tastes and opinions. • A versatile digital display can accommodate varying preferences and tastes. • In reality, aside from the perceived waiting times, the real waiting times can be lowered as well through efficiency in organizing check-outs with the use of digital signs.

11. Customers welcome digital signage • There are many stats out there which highlight just how much customers welcome digital signage. • Digital signage fares far better than standard advertising or promotions. • 47% of customers claim they still recall a digital video a month after seeing it. • Food items which were advertised through digital signs experienced on average a 49% rise in sales compared to sales which occured in a period without advertising. • 25% of customers want the ability to see and order an extended range of products on-screen inside the store. • Customer experience accounts for 55% of customer loyalty.

12. Example of Customers welcome digital signage

13. conclusion • Today, it will be wise of you to choose digital signage as your advertising medium. • However, in order to make your signage advertisement a huge success you would need to hire a professional and let them do the work. • Nowadays there many advertising services are out there, hence make sure to choose one among the best digital signage advertising in Madurai.