LEARN TO USE SHAPES IN DESIGNS

1. Psychology of Shapes A PRESENTATION BY RAVI BHADAURIA Learn to Use Shapes in Designs

2. “ Designs speak louder than words So shapes too.

3. The success of any visual composition highly relates to how people perceive it.  There are many factors influencing human perception and the significant part goes to psychology.

4. The aspect which we want to cover in today’s class is called the psychology of shapes.

5. Let’s see what this direction studies and how it can help designers like you in the creative process. All the visual objects can be analyzed in terms of shape.

6. For example, an average house may be perceived as a rectangle with a triangle on the top and the sun is often presented like a circle with lines around it. People may not always notice what figures and shapes surround them still they have a great impact on our consciousness and behavior.

7. The science studying the influence of shapes on people is known as the psychology of shapes.

8. What are you going to learn today? • What is the Shape? • Meaning of Shapes • Why Shapes are Important? • Types of Shapes • Negative and Positive Shapes • Use of Shapes • Use of Line • Activity Using Shapes

9. Why this topic?

10. What do you feel when you see a circle, a square, a triangle, or a heart shape?

11. Do you feel same?

12. Do you feel same when seeing an object with soft gentle curves and when see another object with sharp jagged edges?

13. Shapes have very special meanings and are an important building blocks in the visual grammar and visual thinking.

14. How designers use psychology of shapes? • Shapes are essential elements in all design directions • They can serve as components of a visual composition and a content organizing tool • Helps in dividing or connecting design elements into groups  • To make the sophisticated design, experts need to consider the meaning of shapes and the impact which they have on users’ mind.

15. The Grammar of Shapes • Shape by definition is a portion of space delimited by the perimeter. • Shapes are two-dimensional areas with a recognizable boundary. • They can be open or closed, angular or round, big or small. • Shapes can be organic or inorganic. • They can be free-form or geometric and ordered.

16. How to Get a Shape? Simple shapes can be combined to form complex shapes. Complex shapes can be abstracted to make simple shapes. For Instance, following given basic geometric shapes can be used to create many shapes.

18. Shapes are powerful to give universal messages.

21. The Line Lines are the simplest yet the most important element of Graphic Design. What is the Line? Line is a section connecting 2 points.

22. Adjectives of Line

23. An Use of Line You would be amazed how many things you can communicate using just few lines. Arrangement of lines is vital. It may help you to lead the viewer to the basic concept of the work.

24. An Use of Arrow in Real Design

25. The Line Styles Line can have variable width and styles such as solid and dashed.

26. The Line Types and Patterns A pattern is something that repeats in a design. Repetitive but still interesting.

27. The Line Endings Type The ending may be blunt, curved, and ragged. Ragged Curved Blunt

28. Use of Line Lines can be used to create textures.

29. Lines can be used to create shapes.

30. Use of Line Lines can be used to manage the followings: Connect Separate Organize Movement Texture Convey a Mood or Emotion Define Shapes Provide Emphasis

31. 1. Connect

32. 2. Separate

33. Example of Separate:

34. 3. Organize

35. Why Shapes are Useful? • The different characteristics of a shape convey different moods and meanings. • Changing the characteristics of a shape alter how we perceive that shape and make us feel differently about a design. • Shapes are a powerful way to communicate.

36. The Use of Shapes • Organize information through connection and separation • Symbolize different ideas • Create movement, texture, and depth • Convey mood and emotion • Emphasize and create entry points and areas of interest • Lead the eye from one design element to the next

37. Types of Shapes There are 3 basic types of shapes Or Natural

38. 1. Geometric Shapes • Geometric shapes are what most people think of as shapes. • Circles, squares, triangles, diamonds are made up of regular patterns that are easily recognizable. • This regularity suggests organization and efficiency. It suggests structure. Geometric shapes tend to be symmetrical further suggesting order.

39. Examples

42. 2. Natural/ Organic Shapes • They are irregular. They have more curves and are uneven. They tend to be pleasing and comforting. • All of shapes found in nature such as leaves, rocks, and clouds are organic shapes and these shapes add interest and reinforce themes.

43. Often designers use natural shapes to improve and enrich the view of geometric shapes.

46. 3. Abstract Shapes • Abstract shapes have a recognizable form, but are not real. • They are stylized or simplified versions of organic shapes. • Often the meaning behind such shapes is cultural (a red octagon as a stop sign).

47. The Meaning of Shapes as Abstract

48. Abstract Shapes Real Example

50. 4. Negative and Positive Shapes Shapes can be either positive or negative. They can be figure or they can be ground. The area around positive shapes, the background, is negative space. A solid piece of layout occupies space, and makes the space around it come to life.