SEO Digital Marketing and Other Ways to Stand Out in the Digital World

1. June 1, 2017 SEO Digital Marketing and Other Ways to Stand Out in the Digital World With the constant growth and evolution of technology, digital marketing is no longer something that can be ignored. So what exactly are the effective ways to engage in digital marketing? Page | 1

2. Search Engine Optimization Search engine optimization (SEO) is the most well-known technique in the digital marketing world. In a nutshell, it’s a collection of methods you use to get your business’ website on top of the Google search results. Whether it shows up on the first page or the tenth page depends on a few things that seem to change more than they stay the same. The one constant seems to be the quality of a website’s content. Create content on your website that shows how your business stands out from the competition. One effective strategy for this is creating interactive content. This can take a few forms like infographics or video content. These are unique ways that engage consumers in ways previously not used. Content is also more shareable in these forms, which means your business can get noticed more easily. Google takes note of that and considers it when ranking you in their SEO algorithm. Social Media Engagement On that note of interactiveness, there is no digital marketing technique quite like social media engagement. Social media allows you to instantly engage with consumers in a way previous generations could not. It leaves out the guesswork when it comes to how to market effectively. You can see how your consumers live their lives and what they are interested in and create your marketing campaigns to match. Think of it as free market research. You can also interact with consumers and get direct feedback rather than having to go through the tedious process of surveys or call centers. By engaging in their world through your own social media platforms, it shows a level of understanding that consumers like to have in the businesses they invest in. Mobile Responsiveness Having a website that is responsive to mobile devices is no longer just an option. Searching the web on the go has become the norm. Whether it is to find the best local hamburger joint or to find the nearest gas station, people no longer rely on pulling over and asking the locals. Instead, they do a Google search through their phones for the business with the best product or service Page | 2

3. they are looking for. If your website does not keep up with this trend, there is almost a guaranteed loss of potential consumers. Don’t lose business over a simple tool. Digital marketing is here to stay. So, stay on top of yours by using search engine optimization, engaging with consumers through social media, and having a website that is mobile responsive. About Aggie Marketing: Aggie Marketing offers the best digital marketing tools so that your business can reach its goals. With SEO digital marketing, web design and development, social media marketing, brand optimization, and so many other strategies under our belt, we can get your business to where you want to be in this digital space. Sources: 10 Digital Marketing Trends in 2015 That Will Boost Your Strategy, Forbes.com 5 Incredibly Effective Digital Marketing Strategies That Most Marketers Are Too Afraid to Try, Forbes.com Page | 3