Understanding the Growing Importance of Local SEO Digital Marketing for Your Business

1. September 6, 2017 Understanding the Growing Importance of Local SEO Digital Marketing for Your Business When you have a business, regardless of what types of services or products you offer, making sure that you have a strong online presence will definitely be an important factor in the overall success of your business. Page | 1

2. However, while typical SEO or search engine optimization is certainly an essential part of creating a leading online business, it’s also important to work with a company that can provide expert local SEO for businesses who want to also rank well with targeted local search traffic. A Better Look at Local SEO Today, many people will grab their mobile device to search for a place to eat, where to get a great cup of coffee, what movies are playing, or where they can find a particular product or service they need. However, because these types of searchers are generally looking for information on local retailers or service providers, local search ranking is extremely important for businesses that want a share of this local market. Additionally, because many local searchers are using mobile devices, part of local SEO is to ensure that your business website is mobile friendly. How is local SEO different than other SEO services? Most business owners are aware of the importance of SEO for their website. Essentially, search engine optimization is an important way to help a business make sure that their site ranks as high as possible in the SERPs. Of course, a high-ranking website will get more search traffic, which leads to more paying customers. One reason this type of traffic is so important is because it is organic traffic. A user searches for what they need, and they usually click on one of the top returned results. Clearly, this means the traffic to that website is going to be highly targeted. These consumers are already looking for what that business has to offer. While SEO is an essential part of growing any online business, this organic search traffic is not necessarily for a specific city or geographic area. However, if you own a retail store or other Page | 2

3. type of business, you probably want to also make sure that you’re getting a large segment of the local searchers. People in your area who are looking for what you have to sell. Unfortunately, unless you specifically work on implementing SEO for local searches, chances are you’ll get lost in the plethora of organic search results and your local customers will never find you. SEO Digital Marketing for Your Local Business A company that provides expert SEO digital marketing services can help ensure your business has the best visibility in the SERPs. Quality digital marketing services will use a number of effective strategies to help boost your ranking with the search engines; however, you should only use a company that you can count on to always implement only the most trusted white hat SEO methods. With proven methods of improving the page rank of your business website, you’ll be able to grow your business locally. About Aggie Marketing: Aggie Marketing specializes in providing the highest quality SEO digital marketing services for businesses of all sizes, in and around the Atlanta metro area. We know how to analyze and implement the best SEO strategy for your business, including the use of video marketing, social buzz, and search engine optimization. Sources: Local SEO, moz.com The big picture guide to local SEO: ranking in 2016 & beyond, searchengineland.com Page | 3