Importance of Email Marketing for Your Business

1. Importance of Email Marketing for Your Business When there are various choices of marketing strategies to connect with your customers, what would be on your list? Will you follow the marketing trend, adapting the latest marketing strategy into your business, like using social media, digital ads, video marketing, or you remain using the traditional method, email marketing? In fact, email marketing is still most of the businesses favourite. It had proved to be the most cost-effective and time-saving method to generate leads if it’s done properly. If you are using it for your business, you might want to reconsider it seriously. Email Still Growing Most of the people have at least one email account. To access a social media account, forum, video, or even bookmarking site, you will need to create an account using an email address. This is the reason why email marketing is growing from time to time. Even though people complaining about how many SPAM they receive per day, the percentage of people open and click on the email is low, people don’t read email, we can’t deny the fact that in 2017, there were 3.7 billion registered users all over the world. It is believed that the number will grow up to 4.3 billion registered users in 2022. Even largest social media platform, Facebook only has 2.23 billion active users 2018. Can you imagine the number of people you could reach using email compared to social media marketing? Never put all the egg into a basket. So it is advisable to combine both email marketing and social media marketing together to get the best result. Using social media and direct people to go to the website, and create a perfect landing page to capture the lead. You can easily asking your

2. website design Malaysia company to provide you with a landing page template. You will then nurture your email subscribers using email and social media platforms. There is no right or wrong in marketing. You will only see the result if you start testing it. Email Marketing Is Cheap As we mentioned above, email marketing is still relatively cheap compared to other types of marketing strategies. If your business needs to communicate with a large pool of leads, prospect or customers, email marketing is still your choice. For example, you have 1 million fans on your business fan page. When Facebook announced that an average organic reach for a post had dropped from 5.4% (2015) to 1.2% (2018), whatever news or promotion you are running for your business, not many people are actually knowing it. You might have to spend another budget to inform the rest of 98.2% of your fans, that it definitely won’t be cheap to promote to the rest of fans. On the other hand, if you have 1 million email subscribers on your list, you can just reach them by a click of the send button, using email. The normal market price for sending 1 million emails would be around $500 only. With all the prebuilt email form and templates, you just need to customize the logo and content, and you are ready to go. The amount of conversion that you will get through email is relatively high if you have done it in the right way. Plus, emails can be delivered in a fast and efficient way, with just a few setting and clicks. Email marketing company even provide you with an in-depth detail to measure and analyze the effectiveness of each email delivered to your customers. Easy Customization based on the purpose Email marketing is effective in introducing your company to your leads and customers, welcoming back inactive customers with an attractive offer, and sending the newsletter or informing on the latest blog post. You can easily customize all these purposes by twisting the sign up forms and calls-to-action button. However, despite the easy customization, the main key is to remember to send emails wisely to avoid your email being considered SPAM. You are advised to send engaging content, not solely just sending tons of promotional messages, causing email to go to the junk folder. Sending more engaging content make your customers feel that you want to build a long term relationship instead of just trying to hard sell them your service.

3. Full Detail on Delivered Report Email marketing is not just about to send and forget. Some of the email marketing company will give you an in-depth report on emails that you had delivered. Basically, every single email you had create and sent was tracked and measured properly for analytics purpose. By this, you will know what’s the weakness of your email campaign, and hopefully, you can improve your result in the next email campaign. Most of the data collected include the number of emails delivered, email open rate, email bounces and clicks through rate. If the number of emails you delivered is less than 50% of the total subscribers you have, it means you have to clean your list. If no people are opening your email, it is either your email title is not personalized on users, or it went to junk. When you saw this kind of data, you will know what you have to do to improve your email marketing strategy. As a conclusion, your marketing strategy isn't complete without email marketing implemented into your business. By utilizing the right approaches and sending targeted content, it is fairly easy to build your email list and start building good business relationships with your leads. If you have no clue what you can do to improve your business using email marketing, contact us and let our experts help.