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Display ads are an integral part of digital advertising. In the current age of digital advertising, brands are slowly opting for a self-advertising platform for better control. When you are shifting to an entirely in-house display ad creation, you need the right tips and tools to make effective ads.
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Introduction • Display ads are an integral part of digital advertising. In the current age of digital advertising, brands are slowly opting for a self-advertising platform for better control. When you are shifting to an entirely in-house display ad creation, you need the right tips and tools to make effective ads. The upcoming slides mention useful tips for making a good display ad:
Have a Good Structure • Although a display ad has all the details the user should know, the ad is not always read top left to right. The structure of your ad will decide what the user should pay attention to. Display ads are all about catching eyes. With a proper structure, not only do you control what you tell, but also how you tell.
Pay Attention to Colors • An important part of a display ad is its colors. Each color invokes certain emotions that you should be aware of. You need not follow that color code and can decide to break the part, but it’s important to know the impact each color generally has. This way you can have better control over the message you convey.
Keep It Simple • The most important thing to know about ads is that you should always keep them simple. Complicating the ads with a new structure and design or over-writing in the ad makes the ad look unappealing. Ideally, an ad should be a breeze to read, not a task. Try to always keep it simple.
To Sum it Up • Ad serving platformsare becoming common in digital advertising with each passing day. They are easy to use and let the brand have control over everything. If you decide to get one for your brand, follow the tips mentioned in previous slides to make good ads.
