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Using Interactive Video Solutions in Digital Marketing Strategy: A Quick Guide f

Interactive video solutions have many benefits in advertising like better data collection, higher audience engagement, and better recall value. Top video ad builder platforms help advertisers build these interactive ads using rich media elements such as audio, animation, text, and graphics. From ad creation and optimization to execution, these platforms implement successful ad campaigns.

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Using Interactive Video Solutions in Digital Marketing Strategy: A Quick Guide f

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  1. Using Interactive Video Solutions in Digital Marketing Strategy: A Quick Guide for Advertisers interactive video solutions

  2. Introduction The era of static advertisement is long gone. Today, every marketer is looking for virality in their ads. With the end goal of reaching higher internet penetration, various advertising methods are useful. In this scenario, interactive video solutions offer the right boost in engagement. This is why advertisers, brands, and marketers have increased the use of interactive ads in their campaigns.

  3. What is an Interactive Video Solution? An interactive video solution uses rich media elements to improve audience engagement. It aims to encourage audience interaction by various means. Quiz, poll, fill out form, and questionnaire. Rather than passively watching a video, the user engages with the ad forming a unique ad viewing experience.

  4. How to Make Video Ads Interactive? Hotspot If you aim to redirect the audience to another page, you can use a clickable link. A hotspot is added in a video to encourage action from the user. Overlay Overlay is an effective way to increase audience engagement. Text, images, audio, and call-to-action (CTA) are some of the overlays used in interactive video solutions. Branching This is a new and most popular way to build a robust ad viewing experience for the audience. The user can be a part of the storytelling by jumping to different sections of the video using interactive options.

  5. Types of Interactive Videos • Quizzes • Shoppable videos • Games • Educational

  6. Conclusion Interactive video solutions have many benefits in advertising like better data collection, higher audience engagement, and better recall value. Top video ad builder platforms help advertisers build these interactive ads using rich media elements such as audio, animation, text, and graphics. From ad creation and optimization to execution, these platforms implement successful ad campaigns.

  7. Thank you

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