Digital Marketing strategy

1. Digital Marketing StrategybyBCP Design

2. Digital Marketing Strategies In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to promote their products and services to these users via these channels. 1. Social Media 2. Images, videos, and blogs 3. Email 4. Search Engine Optimization, Search Engine Marketing

3. 01. Social Media According to ExactTarget, one of the most popular tools for e-mail marketing automation, e-mail is an easy way for brands to reach their customers; 77 percent of consumers who give their email address would be open to receive more information via email. There are other companies like Salesforce and Constant Contact, who are also engaged in developing e-mail marketing automation tools. They allow you to design campaigns and e-mail templates using HTML and CSS, as well as automating the sending of such emails, and analyzing results such as: number of people who opened the email, whether they clicked on the product or promotion, among other measures.

4. 02. Images, Videos, and Blogs According to statistics by Zabisco, a digital design company, 40 percent of online users respond better to visual information rather than textual content. There are several reasons why visual content should be part of a marketing strategy. For example, the brain processes visual information faster than text content information; articles with videos attract three times more viewers than articles without videos. Today more than 85 percent of users in the United States watch videos online.

5. 03. Email According to ExactTarget, one of the most popular tools for e-mail marketing automation, e-mail is an easy way for brands to reach their customers; 77 percent of consumers who give their email address would be open to receive more information via email. There are other companies like Salesforce and Constant Contact, who are also engaged in developing e-mail marketing automation tools. They allow you to design campaigns and e-mail templates using HTML and CSS, as well as automating the sending of such emails, and analyzing results such as: number of people who opened the email, whether they clicked on the product or promotion, among other measures.

6. 04. SEO & SMO Search Engine Optimization (SEO) What you need to get found easily on the web. Let us create a package to optimize your site, get you links, articles written and generally make you known! Search Engine Marketing (SEM) Social networks are an efficient and low cost tool to promote new products and services, increase brand awareness, maintain loyalty from customers, increase website traffic, and improve customer experience. 

7. 904 710 3203 • www.bcp-design.com Contact forDigital Marketing Strategy Resource http://www.inzane.in/services/ http://www.bluegrassdigital.com/blog/2012/october/11/integrating-social-media-and-email-marketing/ http://www.sas.com/offices/latinamerica/brazil/solucoes/customer-intelligence/digital-marketing.html http://www.huffingtonpost.com/johana-reyes/digital-marketing-the-bes_b_5716955.html