5 Content Marketing Tips for Beginners

2. 1: Create a Content Marketing Strategy To begin with content marketing, you need a content marketing strategy. When I say strategy, I don’t mean a 100-slide presentation that’s full of fluff and has little to no substance whatsoever. You need to be specific with what you’re saying, because what you’re saying defines what you’ll be able to accomplish. According to the 2020 B2B Content Marketing Benchmarks, Budgets, and Trends—a North American report by Content Marketing Institute (CMI) and MarketingProfs—69% of the most successful companies have a documented content marketing strategy.

3. There isn’t right or wrong when it comes to your documented content marketing strategy. Just make sure that you use language you know everyone in your company understands and feels comfortable with. If you want a ready-to-use template, try the content marketing plan template by Visme.

4. 2: Promote Your Content According to a 2019 study by Backlinko on 912 million blog posts, “the vast majority of online content gets few social shares and backlinks. In fact, 94% of all blog posts have zero external links.” The same study found that only “1.3% of articles get 75% of the social shares.” This happens for two main reasons: 1.The amount of content published out there is too high. 2.The majority of the content published online isn’t being promoted. If you think about it, how can we expect a new content piece to be shared on social media or attract new backlinks by popular bloggers and other websites if we don’t put any effort into promoting it?

5. 3: Don’t Buy Cheap Content This is one of the most common mistakes we see here at MINUTTIA. Companies investing in cheap content will see results equal to their investment. I don’t want you to take this the wrong way. I’m not implying that you have to spend tons of money to get results. I just mean that to get the results you want, you have to invest in high-quality services around content marketing. As I mention in my complete guide to website copywriting, to find a good content writing service, you can use a website like The Writer Finder. Speaking from experience, I advise you not to be tempted by cheap content creation or other content marketing services, as these usually cost more in the long run in comparison to high quality, higher-tier services.

6. 4: Invest in Visual Content You don’t need me to tell you that visual content works. Visual content is great for supporting your text, and can also help you attract backlinks and mentions and get shared on social media. This type of content is usually referred to as linkable assets. A good example of visual content that’s highly linkable is infographics. And according to Visme, “an infographic is a visual representation of any kind of information or data.” Here’s a good example of an infographic:

7. The reason why infographics—and visual content in general—works so well is because people are visual beings. Essentially, this means that we’re more inclined to consume content that’s visual in nature as well as aesthetically appealing. For example, head over to this blog post to check out the infographic on COVID-19 made by the team at Visme. Even though this is a topic that has been covered by many blogs, news sites and company websites all over the world, an infographic stands out among all other results.

8. 5: Build an Email List Building an email list is essential for your content marketing strategy. Many people argue that email marketing doesn’t work as well as it used to in the past. However, according to the 2016 Annual Email Marketing Report by Campaign Monitor, for every $1 you spend on email marketing, you can expect an average return of $44. That’s massive in comparison with other acquisition channels like PPC. Being in the position to send highly targeted emails to segmented audiences can have a significant impact on your bottom line. Of course, as with all things, there’s a good and an ugly way to do it. For example, here’s how Ahrefs prompts users to leave their email while on the Ahrefs blog.