Beginners Guide To Content Marketing 2020 | Content Marketing Tips | Content Marketing | Simplilearn

2. What Is Content Marketing? Content marketing refers to a form of marketing that simulates interest in a brand’s products or services by creating and sharing online material

3. What Is Content Marketing? Content marketing can be done using: Blogs Case studies eBooks Infographics White papers Videos

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5. Content Marketing Process Set up buyer personas from audiences that will enjoy your content Determine what goals to achieve with your campaign

6. Content Marketing Process A buyer persona is a profile that describe your ideal customers Set up buyer personas from audiences that will enjoy your content Determine what goals to achieve with your campaign

7. Content Marketing Process Set up buyer personas from audiences that will enjoy your content Set up content audits to determine content that works for you Determine what goals to achieve with your campaign

8. Content Marketing Process Set up a content management system Brainstorm for new forms of content

9. Content Marketing Process Decide on a particular form of content that would work for you Publish and manage your content

10. Content Marketing Tip #1 Remarket Your Content

11. Content Marketing Tip #1 Remarketing your content by tagging visitors who come to your website and showing them ads based on the materials they saw in your website

12. Content Marketing Tip #2 Answer Complex Questions With Your Content

13. Content Marketing Tip #2 Try to create content that will help it appear as Google’s featured snippet. This can help drive referral traffic to your website and help you solidify your online presence as an industry expert

14. Content Marketing Tip #2 • You can have different types of featured snippets like: • Definition box • The table • The ordered list • The unordered list

15. Content Marketing Tip #3 Create a Personality for Your Brand

16. Content Marketing Tip #3 Instead of taking success from successful corporate blogs, learn from influential bloggers. They write as themselves, and represent themselves as a brand

17. Content Marketing Tip #3

18. Content Marketing Tip #4 Ensure Your Content Matches With Your Brand’s Voice

19. Content Marketing Tip #4 Ensuring your content has a consistent voice and tone something that can only be made possible by constantly reviewing editorial standards.

20. Content Marketing Tip #4 Your tone can vary depending on the audience you’re communicating with, the type of content you plan to post, and the goal of your campaign

21. Content Marketing Tip #5 Back Up Your Arguments With Data

22. Content Marketing Tip #5 Using data in your content will make it more convincing. Statistics and facts (linked to their sources) will help your brand become an industry expert

23. Content Marketing Tip #6 Use Specific Keywords

24. Content Marketing Tip #6 Ensure that you target specific keywords in your content. Understanding keyword intent, using meta descriptions, maintaining acceptable keyword frequency can help you perform SEO

25. Content Marketing Tip #7 Evaluate The Success of Your Content With Data

26. Content Marketing Tip #7 It is important to evaluate the performance of your content with analytics and other tools to ensure your time and money are spent wisely

27. Content Marketing Tip #7

28. Content Marketing Tip #8 Be Consistent With Your Content

29. Content Marketing Tip #8 Ensure you post the best content and follow a consistent schedule. It can help you grow an audience and spreading your brand’s voice

30. Content Marketing Tip #9 Make Your Content Actionable

31. Content Marketing Tip #9 Adding an actionable step or actionable information in your content enables your audience to act on it quickly

32. Content Marketing Tip #9

33. Content Marketing Tip #10 Include Videos and Pictures

34. Content Marketing Tip #10 Visual content like images, infographics, videos, and other forms of rich media would be able to enhance the message of your brand and that it resonates with your brand

35. Content Marketing Tip #10

36. Content Marketing Tip #11 Create Trending and Evergreen Content

37. Content Marketing Tip #11 Creating content that’s both evergreen and trending with your own angle, statistics and research

38. Content Marketing Tip #11

39. Content Marketing Tip #12 Understand Content That Works For You

40. Content Marketing Tip #12 Social media channels like Pinterest, YouTube, Twitter, Instagram, and YouTube will help you spread your content across the internet

41. Content Marketing Tip #13 Understand Your Target Audience

42. Content Marketing Tip #13 In your marketing campaign, focus on advertising to a targeted audience. Understand them and set up personas for them

43. Content Marketing Tip #14 Perform A/B Testing

44. Content Marketing Tip #14 A/B Testing will enable you to get a clearer understanding of the content that your audience enjoys, what works for you and what doesn’t

45. Content Marketing Tip #15 Reach Out To People Sharing Similar Content

46. Content Marketing Tip #15 Reach out and connect with people who share you content within your industry. Connecting with them will help you spread your content to a larger audience