5 EASY Link Building Strategies

2. 1. Outreach Most every good link building tactic revolves around outreach. What is outreach? It’s where you reach out to people in your niche and introduce them to your content. But here’s the critical thing: You don’t necessarily need any “content” at all. You just need to have something worthy of a link—it might be your product, service, business, brand, or even personality.

3. This is AMAZING information for forming an outreach strategy. It tells us that our tools are useful to this demographic of people (entrepreneurs) because they help them with a specific problem (SEO). To whom should you reach out to? 1.People who’ve mentioned your target keyword in their articles; 2.People who’ve linked to similar articles on the topic.

4. 2. Guest blogging… with a twist Quick refresher: Content Explorer is like a mini search engine built into Ahrefs. Enter anything, and we’ll search our database of almost 1 BILLION web pages to find mentions of that word or phrase. Let’s try it for “link building.”

5. But what we have right now is a list of web pages. This isn’t good, because we don’t want to contact the same sites multiple times. What we want is a list of unique websites, which we can get by hitting the “one article per domain” checkbox. Lastly, filter out any unwanted sites with the inbuilt filters, then hit “export” to download your prospects to a CSV. You should now have a list of hundreds of sites to potentially guest post for. All that’s left to do is to reach out to them, pitch your topics, and get your first guest post published.

6. 3. Broken link building Broken link building involves three simple steps: 1.Find a relevant broken link on a website; 2.Create something similar to the broken resource; 3.Ask anyone linking to the dead resource to instead link to your working resource.

7. 4. Unlinked mentions Right off the bat, we’ve found over 17 THOUSAND web pages mentioning “Ahrefs.” But there’s a problem: We have no clue whether these are linked or unlinked mentions. To find that out, we’d have to export all these web pages and somehow check that each of them link to ahrefs.com. That can be a time-consuming process, so I’m not going to go into that here. Instead, I’m going to show you a hack for finding high-priority unlinked mentions in seconds. First, select the “one article per domain” filter in Content Explorer. You now have a neat list of web pages containing unlinked mentions to pursue at your leisure. Read our full guide to finding and pursuing unlinked mentions to learn about five other ways to find such opportunities.

8. 5. Link reclamation Links are difficult to build. There are no two ways about it. But did you know that you’re probably losing backlinks all the time? Here are all the lost backlinks to ahrefs.com (from unique referring domains) over the past seven days alone: Of course, you can counteract this natural process by building a consistent stream of new links. However, reclaiming lost links is often much easier than building new ones from scratch.

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