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Designing a Faculty Website

Designing a Faculty Website. Deb Landes and Anna Story. www.mercy.edu/faculty/yourname. Why Do I need a Website?. Marketing Communication Students peers Publications/presentations/research Education and information All in order to promote the goals. What Goals?.

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Designing a Faculty Website

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  1. Designing a Faculty Website Deb Landes and Anna Story www.mercy.edu/faculty/yourname

  2. Why Do I need a Website? • Marketing • Communication • Students • peers • Publications/presentations/research • Education and information • All in order to promote the goals.

  3. What Goals? • User goals- we have customers • Students, peers, prospective students, prospective employers • Business goals- College is a business • Mercy enrollment, retention, access, success • Marketing goals- strategize for success • faculty expertise, courses and programs • Design goals- judging a book by its cover • Aesthetic, usable, accessible

  4. What should be on my website? • Contact information • Office hours (virtual and non) • Phone, email and fax numbers • Office location • photograph • Courses and Schedules • Curriculum Vitae • Links to online Publications/ Presentations

  5. What else can you imagine? • Syllabi and other course materials that you want to be seen globally • Special events or guest speakers • Photos • Links to resources • Sample lectures • Audio enhanced presentations • Movies • Link to online course- one stop shopping

  6. How do I design a website? • Are you Brave? • Learn via the IT department courses www.mercy.edu/it • Dreamweaver is an HTML editing software • Audit my class- INBS 530 Web Design for Usability… • Perhaps you are an anxious beginner? • Provide content to John DiElsi ext.7306 who will have a student (one of mine) create your site with a template and upload

  7. HTML? • Hypertext mark up language • The language of the web! • All text and images are placed in an HTML coded page • Dreamweaver is a software that creates the code for your text and images • The learning curve is high!

  8. Examples of Mercy Faculty Websites • http://www.mercy.edu/faculty/ • A variety exists, all of which are supportive of the individual faculty member: • Templated • Self designed • Designed with student designer support

  9. Usability/ Navigation Be an informed consumer • The purpose of having a website is to communicate with and convey information to potential and present audiences. Mercy’s integrity and ideals can be promoted on a global scale. Your personal expertise can be marketed • www.useit.com • www.usableweb.com • www.usability.gov

  10. Accessibility • "The power of the Web is in its universality. Access by everyone regardless of disability is an essential aspect." Tim Berners-Lee, W3C Director and inventor of the WWW

  11. How do I make it Accessible? • http://www.w3.org/TR/WAI-WEBCONTENT guidelines • www.cast.org/bobby/ test

  12. Web Colors • The World of Color. Introduction • 12 Reasons to Learn the 216 Web-Safe Colors • Web Safe Colors Chart • Victor Engel's No Dither Netscape Color Palette, The Browser Safe Palette • Austin City Connection Standards - Overview • ColorMaker

  13. Web Development Resources • Art and the Zen of Web Sites • Common Internet File Formats • WebDeveloper.com • Webmonkey • NCSA--A Beginner's Guide to HTML Home Pages • HTML: An Interactive Tutorial for Beginners *** (three stars) • Quadzilla • Sucky to Savvy, by Jeffrey M. Glover **** (four stars) • Projectcool Media • Web Pages That Suck -- learn good design from bad pages • HTML Bad Style Page • Top Ten Mistakes in Web Design

  14. I built it…will they come? • The design is done • Needs to be uploaded to the server • SCT or John DiElsi can do that. • Metatags • Keywords like: faculty, Mercy College, subject, your name etc • Content rich is key for search engines

  15. Strategic Web Design… • is about Marketing… • Know students' expectations and design to student needs and the institution's culture and values • is about Services… • Student services have become a strategic issue for institutions that seek to improve retention and stay competitive is about Functionality… • Web strategies to address most student services models • Blend "high touch" with "high tech" • Move toward paperless systems such as with syllabi and info • is about Community… • A lifelong ownership in the college community by the student • is about Planning…

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