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Features of a Restaurant Business. CHAPTER 1 Lesson 2 . Objectives. By the end of today’s session you will be able to identify 7 Features of the Restaurant Business The Concept Different Styles of Service The Theme The Design The Menu The Location The Name.
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Features of a Restaurant Business CHAPTER 1 Lesson 2
Objectives By the end of today’s session you will be able to identify 7 Features of the Restaurant Business • The Concept • Different Styles of Service • The Theme • The Design • The Menu • The Location • The Name
Features of a Restaurant Business1. The Concept • The first thing a restaurant owner needs to decide when opening a restaurant is the “Concept” what type of restaurant do they want? What are the different concepts we discussed in Lesson 1. • Fast Food • Fast Casual Dining • Cafes • Pubs • Casual Dining • Buffet • Fine Dining
ACTIVITY 1 • In groups of 3 list 3 different types of foods for each of the following Restaurant Concepts • Fast Food • Fast Casual Dining • Casual Dining • Buffet • Fine Dining
Examples of Different Foods for Different Concepts • Fast Food 1) Burgers 2) Pizza 3) Fried Chicken • Fast Casual Dining 1) Japanese 2) Chinese 3) Indian • Casual Dining 1) Steak 2) Mexican 3) Indian • Buffet 1) Seafood 2) Indian 3) Asian • Fine Dining 1) French 2) Seafood 3) Steak
2. Features of Service Different Restaurant Concepts with same Food Concept For Example Japanese Indian Casual Fast Food Casual Dining Buffet Fine Dining Casual Fast Food Casual Dining Buffet Fine Dining
Different Concepts with Different Styles of Service FAST FOOD • Fast Food Restaurants emphasize on speed of service. • Counter service only, no table service Street Vendor KFC
FAST CASUAL DINING • Counter Service, No Table service • Usually provide customer with plastic cutlery and paper plates • The quality of food and prices higher than Fast Food Restaurants but cheaper than Casual Dining
CAFES • Counter Service and Casual Table Service. (Counter Service to place your order and waiters will serve food and drink to the table) • Casual Atmosphere • Hot drinks are the main selling items e.g. Coffee and Teas • Cafes provide a limited selection of Cold & Hot Foods, Sandwiches and Pastries
PUBS & BARS • Counter Service • Casual Atmosphere • Primarily serve Drinks mostly Beers, Secondary is Food which is simple foods such as burgers, fish and chips, steak and chips.
CASUAL DINING • Provides table service in a casual atmosphere • Provide Food and Drinks Menus • Prices are moderate- more than Fast Casual Dining but less than Fine Dining Restaurants • Popular for Family and Friends to enjoy a good meal together
BUFFET DINING • Self Service • Drinks Menu and Drink Service Provided • Waiters Clear Plates and Clean Table • Prices are moderate- more than Fast Casual Dining but less than Fine Dining Restaurants
FINE DINING • Provide Full Service • Well Trained Staff (Professional) • Provide good quality foods and wines • Prices are on the high end
ACTIVITY 2 Working in Pairs refer to Activity 2 provided on handouts and mark orX for the style of service provided for each Restaurant Concept
3. Restaurant FeaturesThe Theme Most Restaurant Concepts will have a Theme For example Fast Food Fried Chicken (KFC) Fast Casual Indian Pub Irish Pub Casual Mexican Fine Dining French
4. Restaurant FeaturesThe Design The Design should complement the Concept & Theme For example • An Italian Casual Restaurant should give the feeling you are in an Italian Restaurant. • An Irish Pub should feel and look like its an Irish Pub • A Fine Dining Restaurant should have fine chinaware, glassware, silver cutlery and usually white table cloths
Fast Food Design When Designing a Fast Food Restaurant it should include: • A Counter • A Kitchen behind the Counter • Tables and Chairs for maximum number of customers • Bathrooms
Fast Causal Restaurant Design When Designing a Fast Food Casual Restaurant it should include: • A Counter with a display of food for Fast Service • A Kitchen behind the Counter • Tables and Chairs for maximum number of customers
Café Design There are many designs of Cafes but generally they should include; • A Service Counter • A display of foods such as Pastries • Tables and Chairs • Coffee Counter • Bathrooms
Pub and Bar Designs There are many types of bars such as a Sports Bar, Irish Bar, German Bar Bars should include; • Bar Counter • Selection of Different Beers • Dining Area with Table and Chairs • Television especially for Sports • Snooker Table (Optional) • Bathrooms
Casual Dining RestaurantsDesigns • A Bar • Decorations based on the Theme e.g. Mexican, Indian, Italian • Tables set up for Couples, Small Groups and Large Groups • Bathrooms
Buffet Designs When Designing a Buffet Restaurant it should include: • A Reception Area with Reception Desk • A Bar • Food Stations e.g. Soup, Salads, Meat, Asian, Western, Desserts • Space, So that there is no traffic jam when people are selecting their foods • Tables set up for Couples, Small Groups and Large Groups • Decorations to suit the Theme e.g. Chinese, Christmas • Bathrooms
Fine Dining Designs When Designing a Fine Dining Restaurant it should include: • A Reception Area with Reception Desk • Fine Chinaware, Glassware and Silverware (Cutleries) • Wine Display • Very good quality Chairs and Tables • Impressionable Bathrooms
5. Restaurant FeaturesThe Menu A good menu should reflect the Concept, Theme & Design Example Thai Food Casual Restaurant
Example Fine Dining Example Irish Pub
ACTIVITY 3 Refer to Activity 3 on your handouts and circle the correct answers for the 3 questions about the menu shown below.
Activity 4. Read the Article provided on handouts Activity 4 and answer the questions below “New dining at 45 floors above Tokyo”
6. Restaurant FeaturesThe Location The Location is very important it can make or break a Restaurant. The location should be; • Easy to Find and Access • Parking • Safe • Attractive
7. Restaurant FeaturesThe Name A good restaurant name is easy to remember! Restaurant’s names can be decided on either • Location Example Sydney Café Sydney • Theme Example Decor is Red Red Sky • Menu Example Chinese Chopsticks • Personal Meaning Example Your Mother’s Name May’s Kitchen
What are the 7 Restaurant Features we have discussed today? The Theme Different Styles of Service The Design TheConcept The Name The Menu The Location
Activity 5- Speaking Imagine you had $100,000 to start your own Restaurant. What type of Restaurant would you open? What would be your…. • Concept __________________________ • Theme ___________________________ • Menu (Cuisine) ____________________ • Location _________________________ • Name ___________________________ Present your answers to the class using the English sentence structure provided in Activity 5.
ACTIVITY 6- English Grammar • Present Continuous Tense • Simple Past Tense • Simple Future Tense Complete the 3 English Grammar exercises by using the guide provided for you.