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REAL WORLD RESEARCH SECOND EDITION

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REAL WORLD RESEARCH SECOND EDITION

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    1. Chapter 9: Interviews REAL WORLD RESEARCH SECOND EDITION

    2. Box 9.1 p. 271Box 9.1 p. 271

    3. When to use a structured fixed-response interview Where testing of a formal hypothesis is desired. Where data gathered can be readily quantified. Where factual information is to be collected and the type of information the participants will be able to provide is known. Where a postal survey would be likely to produce a very poor response rate. Where the generalizability of previously obtained qualitative findings is to be tested. (from King, 1994, pp.16-17) King (1994)King (1994)

    4. When to use a structured open-response interview Where a quick, descriptive account of a topic is required, without formal hypothesis-testing. Where factual information is to be collected, but there is uncertainty about what and how much information participants will be able to provide. Where the nature and range of participants’ likely opinions about the research topic are not well known in advance, and cannot easily be quantified. (from King, 1994, pp.16-17) King (1994)King (1994)

    5. Questions to avoid in interviews Long questions Double-barrelled (or multiple-barrelled) questions Questions involving jargon Leading questions Biased questions Box 9.2 p. 275Box 9.2 p. 275

    6. Typical question sequence Introduction ‘Warm-up’ Main body of interview ‘Cool off’ Closure p. 277p. 277

    7. Interview schedule (semi-structured interview) Introductory comments (verbatim script) List of topic headings and key questions Set of prompts linked to topic headings Closing comments p.278p.278

    8. Advantages of focus groups A highly efficient technique for qualitative data collection. Natural quality controls on data collection operate. Group dynamics help in focusing on the most important topics. Participants tend to enjoy the experience. Relatively inexpensive and flexible, and can be set up quickly. Participants can make comments in their own words, while being stimulated by thoughts and comments of others in the group. Contributions can be encouraged from everybody. People who cannot read or write can contribute. Facilitation can help in the discussion of taboo subjects. (from Robinson, 1999, pp.909-910) Box 9.5 pp. 284-285Box 9.5 pp. 284-285

    9. Disadvantages of focus groups Box 9.5 pp. 284-285Box 9.5 pp. 284-285

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