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Managing the Evening Economy

Managing the Evening Economy Town centre boom and bust Halt 16 years of exceptional investment Shopping centre construction Leisure growth, including eating out and the alcohol-driven sector Town centre living Tourism and hotel development University growth & new student accommodation

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Managing the Evening Economy

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  1. Managing the Evening Economy

  2. Town centre boom and bust • Halt 16 years of exceptional investment • Shopping centre construction • Leisure growth, including eating out and the alcohol-driven sector • Town centre living • Tourism and hotel development • University growth & new student accommodation • Public infrastructure

  3. Importance of Evening Economy • 7 million people are economically active 6pm-9pm • Over 1m work for hotels, pubs, bars, nightclubs and restaurants This compares with 2.8 m in retailing (11% of total workforce) • Represents an average of 27% of t/c centre turnover • Eating out/takeaway spending has risen 55% i • People now spend 12% more on cinema, theatre, bingo, nightclubs and casinos than a decade ago • There are more cinema screens than ever before • Theatregoing has grown from 36% of population to 48%

  4. Importance of Evening Economy • Multi billion pound Industry • The 24 hour city. • 2003 Licensing Act • New Temperance • Recession, survival, revival & Diversification

  5. Evening Economy Potential: • Increase use of centres at night if: - safer - more accessible - better designed - offered more choice

  6. WELLBEING Welcoming, clean and safe MOVEMENT A secure pattern of arrival, circulation and departure A BROAD APPEAL Avibrant choice and a rich mixof entertainment and activity PLACE A stimulating destination and a vital place Getting the Basics Right POLICY ENVELOP A clear aim and a common purpose

  7. 1.WellbeingWelcoming, Clean and Safe

  8. 3. A Broad AppealA Vibrant Choice and a Rich Mix

  9. 4.PlaceA Stimulating Destination and a Vital Place

  10. 2. MovementA Secure Pattern of Arrival, Circulation and Departure

  11. Develop your night time offer • Partnership Development • Baseline Research • Conduct Overnight Audits • Identify your market needs • Evening Economy Management Plan • Change perceptions

  12. Case Studies • Birmingham - Passion & Enthusiasm - Turn around in Broad Street - Changing Police Attitude – BSafe • Westminster - Cleansing regime - CSOs, Licensing, Noise - Transport

  13. Managing the Night Time Environment Night Time Infrastructure

  14. Shifting Retail Hours Westfield Derby

  15. Cultural RenaissanceDiversifying Appeal The Rose Theatre, Kingston upon Thames The QUAD Derby

  16. Best Practice • Evening Ambassadors – Street Pastors • Hull Field Hospital • Taxi Marshals; free drinks for drivers! • Arts, culture, libraries, museums • Toilets – Telescopic, community • Late night shopping

  17. Toyubur RahmanDevelopment Manager, ATCM07920452089toyubur.rahman@atcm.org

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