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University of Pennsylvania: “Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West Philadelphia a viable and attractive community”. CASE STUDY Author: Denise B. Clapp. University of Pennsylvania –Revitalization Strategies
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University of Pennsylvania: “Interlocking initiatives to implement a multifaceted neighborhood improvement strategy to make West Philadelphia a viable and attractive community” CASE STUDYAuthor: Denise B. Clapp
University of Pennsylvania –Revitalization Strategies • Clean and Safe Neighborhoods • Established a special services district • Excellent School Options • Created Penn-assisted K-8 public school • Funding from Penn reduced class size, increase resources • Retail Development • Developed retail including art house cinema, specialty food market, structured parking (Fannie Mae assisted in financing) CASE STUDY
University of Pennsylvania –Revitalization Strategies • High Quality Housing Options / Homeownership • Penn Provides $15,000 grants to new home buyers • For existing home buyers, Penn provides matching grants up to $7,500 for home improvements • Penn identified key multi-family properties and provided gap financing and technical assistance for building rehabilitation • The grants for Penn affiliates covered dwellings within several blocks of campus CASE STUDY
Recommendation Seven New Site for Business School and Law School are Viewed as Positive Moves for the Development of College Town
Gatton Center Relationship of Business School to Executive Education Center at MLK/High
Gatton Center Locate Executive Education Building On Transit Center Site
Program Space Capacity Square Feet Flat training room 75/300 2,250 U-shaped tiered training (lg.) 35 1,900 U-shaped tiered training (sm.) 35 900 U-shaped tiered training (sm.) 35 900 Large meeting (w/ divider) 400 4,000 Computer lab 20 700 Medium training / breakout 20-35 700 Medium training / breakout 20-35 700 Small training / breakout 10-15 350 Small training / breakout 10-15 350 Board room 20 600 Dining hall 1,500 Kitchen 500 Staff offices 8 800 Director’s office 300 File room 150 Conference room 300 Workroom 200 Storage and file room 300 17,400 Gatton Executive Education Center
Recommendation Eight Institute an Overlay Zone to Guide Urban and Architectural Character of Future Buildings and to Maintain Housing and Residential Stock
T1 PRESERVE T2 RESERVE T3 SUB URBAN T4 GENERAL T5 CENTER T6 URBAN CORE T1 T5 T6 T2 T3 T4 T1
Recommendation Nine Broaden Use of Plus Account/ Pass Card to Include Retail and Restaurants in the College Town
Off – Campus Meal Plans Advantages: - Focuses student retail spending in college town - Promotes spending off-campus / retail market - Convenient and safe form of payment - Retailers eager to participate and promote specials through account management website - Parents control how student money is spent - Offers variety and more flexible hours Retail Development Strategies
Recommendation Ten Limit Retail on Campus and Encourage Reduction of Retail Space on Campus – 35,000 sq. Ft.
Peterson Service Building Computer Store Blazer Hall Convenience Store Patterson Office Tower Intermezzo Student Center Starbucks Block and Barrel Bookstore Food Court Erikson Hall Starbucks Lemon Tree Block and Barrel W.T. Young Library Ovid’s Restaurant College of Agriculture Food Shop The Commons Convenience Store On-Campus Retail
TRANSPORTATION / TRANSIT RECOMMENDATIONS
Recommendation One Convert all Streets to Two-Way Traffic
Street dir Street Direction Existing
Street dir prop Street Direction Proposed
Recommendation Two Transform Euclid Avenue to Feel Like a Campus Road, Not a City Street
Recommendation Three 1. Encourage Shared Parking 2. Reduce Surface Parking Lots 3. Convert Streets to Include Parallel On-Street Parking
Tree cover 605 Spaces 145 MLK Blvd. 93 Limestone Ave. 78 Lexington Ave. 72 Ave. of Champions 59 High St. 57 S. Upper St. 55 Rose St. 48 Maxwell On-Street Parking Count
300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY 300 SPACE (3 LEVEL) PARKING DECK ON CHURCH PROPERTY 400 SPACE (3 LEVEL) PARKING DECK ON HOSPITAL PROPERTY Proposed Parking Decks
Recommendation Four Extend Bus Transit System
Recommendation Five Straighten MLK
MLK zoom - proposed MLK Blvd. Streetscape - Existing
MLK zoom - proposed MLK Blvd. Streetscape - Proposed