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The Key to Maximising Startup Success

Starting a business—big or small—almost always gives one mixed emotions about what lies ahead. Will it take off quickly or will it sink unexpectedly? While it's normal to feel the fear of the unknown, there are certain things that you can do to power through. In this presentation, Alliance Software discusses the one thing that helped them maximise their startup success.

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The Key to Maximising Startup Success

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  1. The startup goal is to discover a successful business model before your money runs out. Get to a successful business model before you run out of money and money can also mean you can just become tired. So this is the ideal spending approach that I would encourage you to think about. This is how most people spend money on tech projects. They start at the start. There is a direct correlation between time and money. Over time they spend a consistent amount of money and they get to find out at the end whether it worked. They have a moment of truth up here and they find out whether it works. This is what I would encourage you to think like. How can I spend a little bit and get a moment of truth, spend a bit more and get another moment of truth and spend a bit more and get another moment of truth, and then get a really good moment of truth. That is where I get the positive indicators that a non emotional person would look at and say, you need these positive indicators to be in place. Then spend like crazy to hopefully get to actually not too much difference from a time perspective. As a service provider that is not always easy to do because we have to be able to scale up in terms of our staffing for people. But this is a better way if you can to approach this.

  2. Now there is one problem in all of this. As a client in this environment, your life is actually pretty easy. You might be coming in once a week or once a fortnight to check on progress and talk and refine details. But this here requires you both to relate to your developers and to relate to the market. You’ve got to be actively getting out there and talking to the market. You’ve got to be willing to feel that pain of rejection sooner. But you’re better off to get it than spend $150,000 and six to eight months of your business life because you’re going to get it at the end. This demands more of you as a client. Don’t think they’re the same amount of effort, this is much more effort as a client.

  3. IN THIS VIDEO: Ben Stickland, the founder of Alliance Software, shares a few successful startup tips that you can implement while discovering other important details along the way.

  4. Are you looking to make the best decisions for your startup business? We can help you with that. Contact us todayto find out how.

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