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[Infographic] How to Select the Right Content Marketing Software, by Altimeter Group

The content marketing space is rife with challenges, both internal to the organization and externally across the software ecosystem. This infographic helps visualize this struggle. <br><br>To select the right content marketing software, marketers should identify, define and map vendors to the eight primary content marketing use cases. <br><br>Learn more in Altimeter Group's report: Content Marketing Software Landscape: Marketer Needs & Vendor Solutions: http://www.altimetergroup.com/2014/05/new-research-the-content-marketing-software-landscape

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[Infographic] How to Select the Right Content Marketing Software, by Altimeter Group

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  1. How to Select the Right Content Marketing Sofware The Content Marketing Sofware Landscape Is Growing Quickly and Getting Complicated Only 10% There are at least 110 Marketers and vendors surveyed identify more than 30 distinct integration needs of organizations claim full integration across their existing toolset content marketing tools, and more everyday Compounding This, Content Marketers Struggle With a Lack of Strategy, Coordination, and Resources Only Nearly 3 in 4 Lack any 40% 15% organizations lack a formal content marketing strategy have a dedicated content marketing division inter-departmental coordination on content How Do Content Marketers Choose the Right Tools to Help Drive Efciency and Scale? Use Cases Map Your Business Objectives to the 8 Content Marketing Use Cases Prioritize Your Use Cases Shortlist A B C Vendors* Against Use Cases The 8 Content Marketing Use Cases 1 CREATION 2 CURATION & AGGREGATION 3 OPTIMIZATION 4 ANALYTICS 5 AUDIENCE & TARGETING 6 DISTRIBUTION 7 WORKFLOW 8 LEGAL & COMPLIANCE *Altimeter Group asked content marketing vendors to rank the top three content marketing use cases supported by their platforms. This short list represents #1 rankings only. Want To Learn More? Read Altimeter Group’s report The Content Marketing Sofware Landscape: Marketer Needs and Vendor Solutions Download the report at: http://bit.ly/content-marketing-sofware-report

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