[Infographic] How to Select the Right Content Marketing Software, by Altimeter Group
The content marketing space is rife with challenges, both internal to the organization and externally across the software ecosystem. This infographic helps visualize this struggle. To select the right content marketing software, marketers should identify, define and map vendors to the eight primary content marketing use cases. Learn more in Altimeter Group's report: Content Marketing Software Landscape: Marketer Needs & Vendor Solutions: http://www.altimetergroup.com/2014/05/new-research-the-content-marketing-software-landscape
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