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Harry Bott

Harry Bott. Agenda. What is telephone tracking? Why telephone track? Telephone tracking in action Getting more sophisticated Google analytics and dynamic numbers Conclusion. What is telephone tracking?. Why telephone track? . Why monitor telephone calls? Media effectiveness

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Harry Bott

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  1. Harry Bott

  2. Agenda • What is telephone tracking? • Why telephone track? • Telephone tracking in action • Getting more sophisticated • Google analytics and dynamic numbers • Conclusion

  3. What is telephone tracking?

  4. Why telephone track? • Why monitor telephone calls? • Media effectiveness • Operational effectiveness (missed calls, call frequency) • Listening to calls. Training and development • Understand a vital customer touch point • RoI!

  5. Telephone tracking in action DEMONSTRATION www.mediahawk.co.uk username: callreco password: reccal29

  6. Getting more sophisticated • Use different number types for different services:- • Geographic numbers for “local service” • Freefone / non geographic for national sales • Call recording to monitor conversion rates • Call whisper to preannounce calls • Multi brand strategy • Sophisticated call routing

  7. Google analytics and Dynamic numbers

  8. Conclusion • The telephone is your primary method of communication • Do you telephone train your staff on “telephone etiquette?” • Are you monitoring your effectiveness to leads you generate? • Use the telephone tracking to gain a vital external view of your business.

  9. And finally • Mediahawk are running a free 6 week trial for a call recorded trackable number Go to our web site:- www.mediahawk.co.uk • Follow the link from the home page, • Fill in the from • We will set you up and you are now tracking your calls

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