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Managing Your WebSite

Managing Your WebSite. David S. McBride November 13, 2003. Agenda. WebSite Implementation Phases Unexpected Costs and Unrealized Expectations Recommendations . WebSite Implementation Phases . Plan Implement Launch … then what? … Enhance/Maintain. Planning for a successful Website.

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Managing Your WebSite

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  1. Managing Your WebSite David S. McBride November 13, 2003

  2. Agenda • WebSite Implementation Phases • Unexpected Costs and Unrealized Expectations • Recommendations

  3. WebSite Implementation Phases • Plan • Implement • Launch … then what? • … • Enhance/Maintain

  4. Planning for a successful Website • Set Goals/Objectives • Identify Features • required and future • Develop Site Plan/Map • Select Implementer • Select ISP Host

  5. Plan:Set Goals/Objectives • Define Audience • Involve whole organization • Visitation Expectations • Who will visit site? • Why will they visit? • information, donate, event registration…. • What do you want them to do? • Identify Measurements

  6. Plan:Identify Features • Required • the basics • Future • the wish list • Don’t Forget: • privacy policy, contact us

  7. Plan:Site Plan/Map • List of All Pages • Shows Page Organization • Highlights Navigation • Helps manage content population

  8. Plan:Select Implementer • Options: • professional firm • private consultant • acquaintance • staff member • volunteer • Consider future maintenance needs • cost, access and availability

  9. Plan:Select ISP Host and Tools • Tools: • Shareware/Freeware • Professional grade products • Software • ASP, JSP, Java, PHP, CGI/Perl • ISP-provided development templates

  10. Implementation Steps • Home/Interior Page Design • Content Population • Test • Going “Live” • Maintain

  11. Implement:Home/Interior Page • Look/Feel • Color and Graphics • Navigation • Appropriate Use of Real Estate

  12. Implement:Content Population • Putting content into web pages • Onus is on organization to develop material • Without a doubt .. the most difficult and most time consuming step

  13. Implement:Test • Match to specifications • Spelling - including telephone numbers • Broken/missing links • Email Addresses

  14. Implement:Going “Live” … The Launch • Make site public to WWW world • Sometimes a “non-event” • .. but try and make it one! • Initial bugs/glitches • Remorse

  15. Implement:Maintaining • Changes • simple content changes • keeping dated information current • new pages/links/graphics • Personnel Choices • staff member • consultant/professional firm • volunteer

  16. Unexpected Costs and Unrealized Expectations • Scope creep • Maintenance • tools, looks “easy”, publishing • Email - accounts, “blasting” • Credit card processing • Search engines • New skillsets to organization

  17. Recommendations • Periodically review success of site .vs. why it was built in the first place • communicating cause • marketing tool • donations • event communication • visitation expectations

  18. Recommendations • Plan … plan … plan • Site is an asset … treat it like one • Understand goals and purpose of site • Develop site map and content plan • Don’t bother with Flash • “can’t you just put ‘it ‘on the web site?” • Allow time to maintain/enhance

  19. Summary • Implementation Phases • Recommendations • Plan … Plan … Plan • Understand Maintenance Aspects • WebSite is an Asset

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