70 likes | 202 Views
Dot-Com Failures. Why are Dot-Coms Failing?. Short Term Profits. Many Dot-Coms focus on short-term profits rather than long-term profits. Studies show the 71% of Dot-Coms will fail within the first two years. Costumer Comes Last.
E N D
Dot-Com Failures Why are Dot-Coms Failing?
Short Term Profits • Many Dot-Coms focus on short-term profits rather than long-term profits. • Studies show the 71% of Dot-Coms will fail within the first two years.
Costumer Comes Last • Many Dot-Coms are focusing less on their costumers and more on their leadership and strategic partners. • Dot-Comers say that long-term success factors are viewed differently than those needed to make a short term impact.
Bad Business Plan • Another Dot-Com failure is due to bad managed business plans. • Some of these bad business plans contain unrealistic sales projections, bad money management and bloated payrolls.
Bankruptcy • Many Dot-Coms burn up capital trying to establish a global footprint. • Dot-Coms require millions to return a profit and focus their money in the wrong places and soon become bankrupt.
Find a target market that has a specific problem it wants solved. Find or create a product that solves a common problem experienced by target market. Write a persuasive sales letter that shows customers the benefits of purchasing your product. Build a website, drive large amounts of traffic to the website, and build an electronic newsletter. Key Components for Online Business Success
END OF SLIDE SHOW! Lauren Green Tues./Thurs. 8:00-10:45 IT 3700