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Exploring Corporate Strategy FIFTH EDITION nb

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Exploring Corporate Strategy FIFTH EDITION nb

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    1. Exploring Corporate Strategy FIFTH EDITION Johnson & Scholes Chapter 5 STAKEHOLDER EXPECTATIONS AND ORGANISATIONAL PURPOSES

    5. (a) Within organisations Status Claim on resources Representation Symbols (b) For external stakeholders Status Resource dependence Negotiating arrangements Symbols

    8. Growth vs profitability Short term vs investment Control vs professional managers Ownership vs funding Ownership vs accountability Efficiency vs jobs Mass appeal vs quality

    9. STAKEHOLDER MAPPING - SOME GUIDELINES Positioning related to specific strategies Stakeholders may need to be sub-divided Distinguish the role for the individual Identify “political” priorities by: plot how stakeholders would line up plot how stakeholders would need to line up identify mismatches include key maintenance activities

    11. MISSION STATEMENTS SHOULD BE ... Visionary What the firm COULD achieve Clarify intentions and aspirations Be Purposeful and therefore relevant to Environment Customer segments Technology Internal and external stakeholders Describe the position in the `industry’ What business are we in? Strategic distinctiveness Public Image State key values Be achievable

    12. Objectives Must Be Specific Measurable Achievable Realistic Time bound

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