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The Hope (And Hype) Of Social Media

Nonprofit 2.0 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010 “Social Media” New Web-Based Connecting Expressing Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com Nonprofit 2.0 The Hope (And Hype) Of Social Media Ends Means

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The Hope (And Hype) Of Social Media

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  1. Nonprofit 2.0 The Hope (And Hype) Of Social Media ANDY GIESLER TECHSHOP SPRING 2010

  2. “Social Media” • New • Web-Based • Connecting • Expressing

  3. Socialnomics http://www.youtube.com/watch?v=sIFYPQjYhv8 http://www.socialnomics.com

  4. Nonprofit 2.0 The Hope (And Hype) Of Social Media

  5. Ends Means Match Method (Why?) (What?) (Whether?) (How?)

  6. Ends Means Match Method

  7. #1: Ends

  8. “Fundraising will be a thing of the past.”

  9. “FUNDRAISING will be a THING of the PAST!!!!!!”

  10. “Your message will go viral!”

  11. “Volunteers willbe lining up!”

  12. Some of those thingscould be true.

  13. Nonprofit Social Networking Survey (March 2009) • 980 nonprofits (self-selected) • 94% social networking < 2 years • 94% Twitter < 1 year • 86% use social networking sites

  14. Ends Means Match Method

  15. #2: Means

  16. Ends Means The Terminology The Hope The Tools Match Method

  17. Traditional Web

  18. Social Media

  19. Social Media

  20. Social Media Exercise: Categories

  21. Categories • Social Networking • Blogging • Wikis • Podcasting (Audio/Video) • Photo Sharing • Video Sharing • Social Bookmarking

  22. Web 2.0 Social Media Social Networking • Social connections • Universal expression

  23. “Web 2.0 is simplya function of two of our most basichuman needs:

  24. “We need to be heard.We need to connect.” John Haydon, http://www.johnhaydon.com

  25. Nonprofit 2.0 The Hope (And Hype) Of Social Media

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