Qatar Wellness Market Outlook to 2020 : Ken Research

1. Qatar Wellness Market Research Report – 2020 : Ken Research

2. How the Qatar Wellness Market Is Positioned? The term ‘wellness’ in itself is a broad term and can be defined as a state of superior physical, mental and emotional health particularly maintained by a suitable diet, exercise and other lifestyle alterations. The wellness industry in Qatar has made progress since its introduction to an inclusive ecosystem comprising of consumers, suppliers, related industries, facilitators and the government. The wellness market in Qatar has showcased a vigorous growth in the recent past, primarily on account of the early adopters, comprising of the young urban population which have high disposable incomes. Owing to increasing awareness of health and beauty in the country, Wellness market had increased at a CAGR of ~% during 2010-2015. Wellness market had increased from USD ~ million in 2010 to USD ~ million in 2015. The wellness market in Qatar has also been strongly driven by the foreign tourist arrivals especially leisure and business tourists over the years. These tourists are the best target market for hotel and day spa operators, which also offer a wide range of beauty services such as several types of bath, aroma oil massages, body wraps, pedicures and manicures.

3. The continuing developments in the wellness market in the country have attracted various global and domestic players in the country. For instance, the cosmetics and fragrance industry in Qatar had witnessed the entry of a large number of foreign players and major global brands such as L’Oreal, Revlon, Proctor and Gamble, Unilever and others over the years. Similarly, many global players in the fitness segment such as Fitness First, Anytime Fitness and others have also entered the market in the country. • How Spa/ Saslon Services Market of Qatar is Performing? Spa & Salon industry in Qatar is increasing at a tremendous rate over the few years. Spa and salon concept is more than a therapeutically ritual for the body. . Relaxation for the body, mind and soul through a massage is a weekly extravagance or a relaxing means which the Qatari population is rapidly adapting to get through a tiresome time at work. Abundant massage and relaxation courses are accessible in Qatar. The spa and salon market in the country has grown at a CAGR of ~% during the period 2010-2015, of which the hotel spa segment contributed a major proportion of the market. In 2015, the spa and salon market had increased to USD ~ million as compared to USD ~ million in 2010.

4. On the basis of types of Spa/Salon market can be divided by hotel spa/salon and independent spa/salon. Hotel Spa/Salons had dominated the market of Spa & salon industry in terms of revenues in 2015. The large number of tourist inflow in Qatar has significantly contributed to the growth of hotel spas. The tourist influx has grown tremendously over the years. The hotel spa/salon had contributed ~% in 2015 in terms of revenues and ~% in terms of number of centers. The independent spa/salon had dominated the market in terms of number of centers in 2015. Female Spa/Salon had majorly contributed in the market size of the overall industry in Qatar. The frequency of using Spa/Salon services by female members is more as compared to the male members. On an average females use to visit a parlor in every 20 days in Qatar. Recently it has been witnessed that the demand of men’s grooming salon had increased in Qatar. Doha city had dominated the market in terms of revenues. Doha had contributed USD ~ million in 2015. With the presence of large number of star hotels in Doha, the city had dominated the industry in terms of revenues. Also, Doha is the industrial area and home to number of corporate houses. Majority of the expat population is living in Doha which is regularly demanding Spa/Salon Services. The second highest contributor is Al-Wakrah followed by Al- Khor and others.

5. The age group of 25-40 years is the major contributor in the revenues of the Spa/Salon industry. This age group encompasses of young working and college going population, who are very conscious about their looks and appearance. This age group of people had contributed ¬% in 2015 in terms of revenue. In hotel spa/salon Massage had majorly contributed in the overall revenues in 2015. Facial is the second largest contributor in the revenues in 2015. In independent spa/salon facial services had contributed majorly in terms of revenue in 2015. Body treatment is the second highest contributor in the segment. The wide range of services offered by the spa/salons for body treatments had driven the market of body treatment in the country followed by hair treatment and make up services. It has been anticipated that the market will increase at a CAGR of ¬% during 2016-2020 to reach at USD ¬million in 2020. The Spa/Salon market will be majorly driven by the Hotel spa/salon. There are number of upcoming star hotels in the country to accommodate increasing number of tourists in the country. • What is the role of fitness services in the qatar wellness industry? Qatar is among the top five countries in the world for overweight and obese. Rising prevalence of life style diseases among the population in the country had increased the awareness about health and fitness.

6. The fitness services market in Qatar had increased at a CAGR of ~% during 2010-2015 in terms of revenue. The increasing number of health and fitness clubs in the country had surge the number of subscriptions for fitness clubs. In Qatar there are separate gyms for male and female customers. The female gym and fitness clubs had also gained popularity over the past few years. In Qatar, there are many strict rules and regulations for opening a female gym. In spite of all this there are many female health clubs, which are gaining popularity. The fitness market in Qatar had increased from USD ~ million in 2010 to USD ~ million in 2015. The personal trainer market had also witnessed a robust growth in terms of number of personal trainers over the past few years. Rising number of fitness centers in the country had increased the market of the personal trainers. Personal trainers play a crucial role in gyms and fitness clubs. They are required to look after the members and give them personal training sessions. The training sessions includes 1 on 1 sessions and also group sessions. The fitness industry of Qatar had been majorly dominated by organized sector. Organized had contributed USD ~ million in 2015. Organized sector had witnessed a robust growth over the past few years in the country.

7. The market had increased both in terms of revenues and number of fitness centers. Organized players offer different types of integrated services under the same roof such as gym, aerobics, Pilates, yoga, dance and others which had majorly attributed to the increasing demand of these gyms among the population. The unorganized fitness centers are leading the market of Qatar in terms of number of centers in 2015. The unorganized sector had contributed USD ~ million in 2015. Gym Services have dominated the fitness industry in Qatar in 2015. Gym exercises and equipments are the best way to lose or gain weight fast and effectively. Gym services had contributed USD ~ million in 2015. Yoga is the second largest contributor in the industry. Yoga is very popular in Qatar because of its number of benefits. The third largest contributor is Pilates followed by martial arts and others. Male subscribers have dominated the market. Male members are more conscious about body building because of which they regularly go to the fitness centers, as it is very tough to have the desired result at home. Doha had contributed majorly in the revenues of the fitness industry of Qatar. Doha region has the highest number of gyms. Alwakrah city is the second largest contributor followed by al- Khor and others.

8. Diplomatic club had contributed majorly in terms of revenues of the fitness industry followed by anytime fitness gym, Fitness first and others. The health and fitness club industry in Qatar will grow at a tremendous rate on account of increasing concern among the population and their escalating willingness to spend on fitness services in order to stay fit and lead a healthy life. The market will increase at a CAGR of ~% during 2016-2020. • What has been the Growth trajectory of Cosmetics & Fragrance in the Qatar Wellness Industry? • The cosmetics and fragrance market in Qatar has grown at a CAGR of ~% during 2010-2015. This was predominantly on account of the growing tendency of the country’s population to spend on beauty products and fragrances. An increasing number of working women in the country had supported the growth of cosmetics and fragrance market in Qatar because of rising product knowledge. The market was driven on the account of the growing tendency of the country’s population to spend on beauty products and fragrances. The fragrance segments had majorly contributed in the revenues of Qatar cosmetics & Fragrance market. The participation of the fragrance segment had increased from 50.7% in 2010 to 54.0% in 2015 due to the surge in demand for perfumery by all sections of the society reflecting the inclination of the Arab population for scents.

9. The skin care segment is the second largest segment of cosmetics and fragrances market followed by hair care segment in Qatar. Fragrance Market in Qatar had witnessed a robust growth rate over the past few years. Perfumes play an important role in social life of Qatari people and therefore they choose fragrances for themselves with high consideration. The fragrance market had increased at a CAGR of ~% during 2010-2015. The skin care market is the second largest market in cosmetics and fragrances market in Qatar with a share of ~% in 2012. It has expanded substantially in Qatar during 2010-2015 and is distinguished with the presence of global brands such as P&G, Unilever Group, and others. The skin care market has been predominantly driven by the desire of women in Qatar to enhance their beauty. Some of the other major factors that have contributed to the growth of this market are rising young population, high expenditure on personal care products and an enlarged retail scenario in the country. The skin care market has been recorded at USD ~ million growing at a CAGR of ~% as compared to USD ~ million in 2006.

10. The hair care market in Qatar in 2015 was valued at USD ~ million, thus registering a CAGR of ~% during 2010-2015. The rise in the sales of hair care products in the country was due to the surging problems of hair dryness and damages faced by the consumers due to the drastic environmental changes and rising pollution level. Additionally, it has been noticed that high disposable income of consumers has encouraged them to display significant demand for new and innovative hair care products and are even ready to pay a premium for advanced shampoos, conditioners, hair oils, hair colors and hair gels which would not only nourish their hair but also protect them from harsh environmental changes. The overall cosmetics and fragrance market in Qatar is expected to grow at a robust rate in the future years. The market will be majorly driven by the fragrance segment in the future. Growing fondness among the population of Qatar for enhanced beauty products is the major reason for the overall growth of cosmetics and perfumes market in the country. Additionally, rising men’s grooming segment in the country will drive the market in upcoming future.

11. Fragrance industry will dominated the market in coming future followed by skin care, and hair care market. The increase in the number of tourist in the country in future will drive the market of fragrance in Qatar. International tourists have a penchant for the peculiar fragrances famous in the Arab world. This will triggered the demand of fragrance especially for Arab fragrances. • Trends in Qatar Wellness industry • Rise in social Media as a Channel of Communication Various players in the Cosmetics product and fitness clubs market are trying to establish closer contacts with their customers by routing the communication through social networking sites. • Growth of Organic Products It has been increasingly noticed that people in Qatar are now making significant concentration on the quality and health aspects of such products. Emergence of naked products i.e. those products which do not contain any preservatives or packaging are becoming more popular in the country.

12. Rise of the Destination Spas in Qatar The rising number of tourist in the country and increasing demand of day & destination Spas in the country had led to the expansion destination spa business in the country. • Emerging Hybrid wellness Centers The number of hybrid wellness centers had increased in Qatar during 2010-2015. Earlier one stop beauty solutions were largely available in the hotel spas. However in the recent years, a large number of independent spas have opened up in Qatar which not only provide spa services but also offer other beauty and fitness services that are provided in the salon. Others trends are rising e-commerce market, increase in men’s grooming segment, rising lifestyle diseases among the population. • What are the future prospectes for qatar wellness market? The health and wellness market in Qatar is most likely to show further advancements in the coming years. It is expected to grow at a CAGR of ~% during 2016-2020 from USD ~ million in 2016 to USD ~ million in 2020. This growth would majorly be promoted by growing awareness among the people regarding the gains of health and wellness products and services and refinement of the consumer tastes and preferences of people in the country.

13. The cosmetics fragrances market in Qatar would be dominating segment in health and wellness industry with its contribution remaining close to ~% in the year 2020. The Spa/salon market will increase at a CAGR of ~% during 2016-2020 in terms of revenue. Also, the upcoming Olympics in the country will trigger the growth of hospitality sector leading to the increase in the Spa/salon industry in the country. The fitness market in Qatar would continue to maintain its contribution to the health and wellness market in Qatar close to ~% in 2020.

14. Source : https://www.kenresearch.com/healthcare/general-healthcare/qatar-wellness-services-products-market/54090-91.html • Contact: Ken ResearchAnkur Gupta, Head Marketing & CommunicationsAnkur@kenresearch.com+91-9015378249

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