Trends Philippines Baby Food, Challenges Philippines Baby Food Market - Ken Research

1. The growth in female labor force coupled with the increasing disposable income of consumers has been driving the sales of Baby Food Products both in terms of revenue and sales volume within the Philippines: Ken Research

2. “Growing awareness for nutritional management for infants has led many working parents within the Philippines to adopt for healthier organic baby food options in the country.” Population Growth in the Philippines: The Filipino population has crossed around 100 million in the recent years along with its baby population (i.e. 0-4 years) has been evaluated at around 11.5 million as of 2017. In addition to that, heavy promotions done by baby food manufacturers such as discounts, cash-backs, free sampling and other complementary offers have been driving baby food sales in the Philippines. Companies also partner with different entities such as schools. For instance, Reckitt Benckiser promotes its baby food products through branding and collaborating with schools, events and also provides samples. The government of Philippines has been promoting breast feeding in the country. Favorable government regulations such as “lactation station” and maternity leaves have widely benefitted the female working force by providing them with a greater work-life balance. Also, the government is implementing additional policies such as promotion of breastfeeding substitutes as well as distribution of free samples and health workers by working in line with baby food companies. Due to this, people are discouraged to buy infant milk formula thus, impacting the market demand.

3. Major Players: Some of the major players operating within the Philippines baby food market include renowned international companies such as Nestlé SA, Reckitt Benckiser Group Plc, Abbott Laboratories, and others. Their business operations have been further segmented on the basis of baby food categories such as dried baby food, prepared baby food, milk formula and others. Mead Johnson Philippines (now RB Group) was observed to grab second position whereas Nestle took lead in terms of revenue in the year 2018. Milk formula segment was largely dominated by Mead Johnson Philippines. As a result of which, milk formula is expected to remain a competitive segment for multinational companies. Launch of Innovative Products: The market also witnessed to be flourishing along with the integration and launching of new baby food products. Major companies such as Mead Johnson has reformulated Enfagrow A+ Four and now includes MFGM (Milk Fat Globule Membrane), which effectively made milk formula closer to breast milk in terms of health benefits. Conversely, the degree to which consumers believe that milk formula is safe to use is becoming increasingly significant in the country, especially for working mothers. Additionally, new packaging innovations were also initiated in the market by major firms as a unique strategy to gauge more customer attention. For instance, baby food pouches became quite popular and their popularity was largely driven by their ease of use and flexibility among consumers.

4. Analysts at Ken Research in their latest publication “Philippines Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Nature (Inorganic and Organic Foods), By Age Group (0-6 months, 6-12 months and 12+ months) and By Distribution Channel (Health and Wellness Retailers, Supermarkets, Small Grocery Stores, Hypermarkets, E-commerce Portals and Convenience Stores” believe that with adopting internet retailing, emphasizing on organic baby food, tie-ups with authorized distributors, developing innovative baby food product variants and developing small packaging will create a positive impact on the sale of the baby food within the Philippines. The market is expected to register a positive CAGR of 6.4% in terms of the revenue generated during the forecasted period 2019-2023 Key Segments Covered: By Food Category: Milk Formula Growing-Up Milk Formula (Above 12 Months) Follow on Milk Powdered Formula (6-12 Months) Standard Milk Powdered Formula (0-6 Months) Special Milk Formula Dried Baby Food Prepared Baby Food Other Baby Food (Cereal based, snacks and rest)

5. By Nature: Inorganic Baby Food Organic Baby Food By Age Group: 0-6 months 6-12 months 12+ months By Distribution Channel: Health and Beauty Specialist Retailers Supermarkets Independent Small Grocers Hypermarkets Internet Retailing Convenience Stores Time Period Captured in the Report: Historical Period – 2013-2018 Forecast Period – 2019-2023

6. Companies Covered: Nestlé Philippines Inc Reckitt Benckiser Group Plc (RB) Abbott Laboratories Other Players (DMK Deutsches Milchkontor GmbH, Holle Baby Food GmbH, United Pharmaceuticals SA and rest) Brands Covered in the Report: Lactum (Reckitt Benckiser Group) Nido (Nestlé SA) Enfamil (Reckitt Benckiser Group) Promil (Nestlé SA) Nan (Nestlé SA) Nestogen (Nestlé SA) Alacta (Reckitt Benckiser Group) Enfagrow (Reckitt Benckiser Group) S-26 (Nestlé SA) Bonamil (Nestlé SA) Others

7. Key Topics Covered in the Report Philippines Baby Food Market Philippines Baby Food Market Research Report Baby Food Market in Philippines Philippines Baby Food Industry Research Report Philippines Baby Food Sales Philippines Baby Food Revenue Philippines Infant Milk Formulae Market Prepared Baby Food Philippines Dry Baby Food Philippines Milk Formula Sales Philippines Organic Baby Food Sales Philippines Inorganic Baby Food Revenue Philippines Philippines Baby food Ingredients Competition Philippines Baby Food International Players Philippines Baby Food Domestic Players Philippines Baby Food Philippines Baby Food Forecast

8. Infant Food Sales Philippines Infant growth chart Philippines Philippines Baby Food Growth Philippines Baby Food Genesis Cereal Baby Food Revenue Philippines Cereal Baby Food Philippines Trends Philippines Baby Food Challenges Philippines Baby Food Market Regulations Philippines Baby Food Baby Food Import Philippines Baby Filipino Working Mother Toddler Nutrition Market Philippines Pediatric Nutrition Market Philippines Baby Food Statistics Philippines Baby Nutrition Growth Philippines Nestlé SA Baby Food Philippines Mead Johnson Nutrition Co Baby Food Philippines HiPP Group Baby Food Philippines Hero Group GmbH Baby Food Philippines Success Factors Philippines Baby Food

9. For more information, refer to below link: Philippines Baby Food Market Outlook to 2023 Related Reports Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online Turkey Baby Food Market Outlook to 2023 - By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food Australia Baby Food Market Outlook to 2023 - By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications sales@kenresearch.com +91-9015378249