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Revisit your Favorite Shows with Rishtey

https://www.viacom18.com/on-air/mass/rishtey Rishtey is Viacom18’s second mass entertainment offering in India.

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Revisit your Favorite Shows with Rishtey

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  1. Revisit your Favorite Shows with Rishtey The number of entertainment networks catering to the Indian audience is on the rise in present times. The large population of India can be segregatedaccording to their age, sex and the local languages they speak, and each of these segments has different requirements when it comes to entertainment. Catering to such varied tastes is a challenging task. However, reputed networks such as Viacom18 have been working tirelessly to provide quality entertainment to all sections of the audience. Since its inception, Viacom18 has been successful in launchingsome Indian TV channels that have gained popularity among people of all age groups and from varied regions. Viacom18 has not limited its work to the launch of most commonly-viewed Hindi channels, but has also introduced a number of channels in regional languages. It shows that the network has taken the initiative to reach out to diverse regions of the country by producing quality shows in a language that is preferred by the varied audiences. Each of its channels broadcasts television serials that have quite a relatable plot. They have also been successful in coming up with newer concepts and storylines to keep the viewers interested and thoroughly entertained. The entertainment network has launched many channels over the years like Rishtey which have garnered a large number of viewers for the network. The popularity of these channels rest with the fact that they design programmes for audiences of various age groups. The channel shows cartoons and comic series dubbed in regional languages or Hindi that little children enjoy. They also have programs that cater to the adults by showcasing serials with ‘a slice of life’ plots. They arrange the shows in various time slots depending on the target audience, which allows almost every member of the family to enjoy during the day. Rishtey Cineplex is another channel launched by Viacom18 network that airs some of the most popular films, old as well as contemporary, on a daily basis. Recently, the channel has started screening regional films dubbed in Hindi as well to make regional cinema more prevalent across the country. It has helped in getting rid of the language barriers that would previously limit the audience from watching a good movie on account of the language of the film.

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