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Delhaize Presentation Presented by: Jan Claessens Senior Category Manager Fresh Meat Delhaize 17 November 2006

Delhaize Group . 139 years of history. 1867: Jules Delhaize

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Delhaize Presentation Presented by: Jan Claessens Senior Category Manager Fresh Meat Delhaize 17 November 2006

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    1. Delhaize Presentation Presented by: Jan Claessens Senior Category Manager Fresh Meat Delhaize 17 November 2006

    2. Delhaize Group

    3. 139 years of history 1867: Jules Delhaize & Jules Vieujant open first Delhaize-store, in Charleroi 1914: 500 stores, all over Belgium 1957: opening first supermarket on European continent (Place Flagey – Brussels)el) Seventies: start of the international expansion

    4. Activities in 8 countries on 3 continents

    6. Home base of Delhaize Group 808 stores, 8 store formats Food Experts Market share: 26% 16.000 associates Sales: € 4,0 billion

    11. What does our customer want? To have a large choice To find what he is looking for To pay the right price To feel at home in our stores To look after his health Delhaize. Quality makes us different.

    13. Via: Clear in store communication Correct price labelling Good stock management Helpful associates

    14. Delhaize offers products for every budget, with quaranteed quality National brands Prices constantly compared with those of competitors Delhaize private label Quality at least as good as national brands At least 10% cheaper 365 Products for every day use, of good quality Same price as discounters Produce Sold every day at best market price

    15. For every customer a Delhaize store in the neighbourhood Clean and pleasant stores Friendly and motivated staff Delhaize takes care of environment, mobility and diversity

    16. Delhaize, thé reference for healthy food Products: Large produce assortment 650 organic products Health department in stores Products for specific dietary needs … Quality and food safety: Quality label Controle & Origine HACCP in stores and distribution centers ISO 9001-certification for cold chain …

    17. Information Logos for products with added nutritional value Health campaigns (in store and media) Raise awareness of associates Partnership with Olympic Health Foundation

    18. Meat Department

    19. Types of meat sales Supermarket ? full self-sevice City ? full self-service AD ? service and self-service Proxy ? service and self-service Shop&Go ? full self-service

    20. Delivery of technical pieces of meat prepared & packed in store (650 butchers) ? 80% Delivery of bulk products prepared by supplier repacked in store ? 15% Delivery of products ready for sale packed by supplier ? 5% Types of meat delivery

    21. Division of the fresh meat category supermarkets in tonnage

    22. Origine of meat in supermarkets

    23. The future of the meat departement Quality : constant level Health : more and more important Security : delicate subject Convenience : change of lifestyle Traceability : consumer trust in product Profession : personal recruitment

    24. Questions?

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