Gilbane Boston - 2007How to Ask Text or

Slide 1:Gilbane Boston - 2007 How to Ask Text? orWhy do Enterprise Search and Text Mining Tools Need Blogs and Wikis? Jordan Frank www.TractionSoftware.com jfrank@tractionsoftware.com (401) 528-1145

Beyond blogs and wikis, there�s Traction

Slide 2:Leading Enterprise Wiki and Blog Platform Traction TeamPage commercial release in 2002 Current release 3.7.x Funded: 2000 and 2002 by In-Q-Tel (Venture arm of the CIA) Slater Interactive and private investors Customer Leadership 9 of the top 20 Pharmaceutical firms 14+ of the Global 100 DOD, US Air Force & Navy, DOJ, In-Q-Tel State of CT, State of TX Health Deployments with 10s to 100s to 100,000s of users 100s to 100s of 1000s of posts Black belt blogger? Read mine at: www.tractionsoftware.com

Who is Traction Software, Who am I Now Free for 5 Users www.tractionsoftware.com

Slide 5:Top Yahoo Searches

As reported, Tuesday November 20, 2007

Slide 10:It takes a haystack�

� to find a needle!

Slide 11:Time Offers Context to History

Doug Engelbart�s NLS (oNLine System a �hypertext journaling system�) first demonstrated in 1968 brought time to hypertext.

Slide 12:Time Offers Context to History

Doug Engelbart�s NLS (oNLine System a �hypertext journaling system�) first demonstrated in 1968 brought time to hypertext.

Slide 13:Without Time, a Stack

London Bombings Hurricane Katrina Deepthroat Revealed Terri Schiavo Dies Indian Ocean Tsunami US Election day Constitutional vote in Iraq W. VA Coal Mine Accident Rep Cynthia McKinney Altercation Israel/Hezbollah Conflict 71 Religious Anti-War Protesters Arrrested on Capitol Hill

Slide 14:With Blogs, the Needles

Blogs point to whats important They open the door to what�s important

Slide 15:PHARMABLOGGER, An insider with an attitude Covered Topics Guidant / J&J DTC Morning After Autism Bloggers Link to News Web Pages Each other Formerly at www.PharmaMarketingBlog.com

Slide 17:If I Had a Hammer�

� I would be out of luck But with right tool, I can find the relevant 0.0001% of content:

Slide 18:The Patterns Deliver Answers

Mrs. Superman raises cancer awareness, for a few days from sci fi to main stream An opportunity� or a flash in the pan? Follow the �story� with RSS www.blogpulse.com

Slide 20:TMI - Not BI

Slide 21:Just Add Blogs - For A Start

Content People + Pages + Widgets + Comments + Links + Tags + Time

Slide 22:Content - Databases

Internal and external Records are added, changed Drug Database QL2 WebQL Captured IDDB update Including status notice Keyword highlighted

Slide 23:Content - News

Journal articles News wires Blogs Example shows QL2 Captured article Highlighted key words Tags Embedded comments

Slide 24:Content - Page Changes

Example shows Traction Report of all QL2 Captured Changes View of specifics

Slide 25:Enterprise Blogs Pull it Together

Outside source + Inside Source + Commentary and Analysis ________________ Truly Contextual Collaboration And a Nice Haystack

Slide 27:Searching for People

Searching for people, starts with searching for content. 8231 hits, a good stack! Do a Visual Scan, or Dig Deeper�

Slide 28:Searching for Inside Experts

Author entity delivers an explicit �Expert Cloud� Drill down further, or dial their extension!

Slide 29:Searching for Anyone

Names entity delivers an implicit �Person of Interest Cloud� Drill down further, or phone a friend!