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Writing a Business Plan

Writing a Business Plan. Stephen Lawrence Frank Moyes Graduate School of Business University of Colorado. Hard, long work Frustrating Puzzle pieces keep changing shape Synthesis vs. Analysis – creative. Ultimately, very rewarding Put your education together Excellent resume item

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Writing a Business Plan

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  1. Writing a Business Plan Stephen LawrenceFrank Moyes Graduate School of Business University of Colorado

  2. Hard, long work Frustrating Puzzle pieces keep changing shape Synthesis vs. Analysis – creative Ultimately, very rewarding Put your education together Excellent resume item Satisfying Writing a Business Plan

  3. Ideas vs. Opportunities

  4. Market Size Time Ideas vs. Opportunities • What makes a good opportunity? • Opportunities • Attractive • Durable • Timely • Adds value • Scale and scope

  5. A great business idea! ($$) ?

  6. Consider… • Technical feasibility • Market acceptance • Competition • Resources required • Experience of management team • Market growth • Et cetera …

  7. Your ideas… opportunities

  8. Append Development Marketing Operations Financials How to write a plan? Linear Model Done? Mktg Ops Develop Iterative Model Business Plan

  9. Executive Summary Company Overview Industry and Marketplace Analysis Marketing Plan Operations Plan Management Financial Summary Offering Appendices 5-yr P&L 5-yr Balance Sheet 5-yr Cash Flow 1-yr monthly CF Other support docs Elements of a SuccessfulBusiness Plan

  10. Assess Concept Industry Analysis Marketing Plan Operations Plan Development Plan Build Strategy Revenues & Expenses Financials Funding Valuation and Offer Publish your Plan Present your Plan Iterative Approach:Twelve Steps – Twelve Weeks

  11. Business Plan Templates • We will all use the same business plan outline and organization • MS Word templates available on BPlan web site • MS Excel financial spreadsheets available on course website

  12. Step One – Assess Concept • Quick feasibility study • Bring all members of team up to speed • Review critical plan components • Identify missing information / research • Complete all parts of Step One • Turn in handwritten copy next week

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