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Writing the Business Plan

Writing the Business Plan. Reasons, issues, advice, structure. Purpose of the BP. Strategic planning document Checklist document Fund-raising document. Technique and planning. 1/4 for preparation, 1/3 for draft, 1/3 or more for revision (in time) Settle upon desired outline form

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Writing the Business Plan

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  1. Writing the Business Plan Reasons, issues, advice, structure

  2. Purpose of the BP • Strategic planning document • Checklist document • Fund-raising document

  3. Technique and planning • 1/4 for preparation, 1/3 for draft, 1/3 or more for revision (in time) • Settle upon desired outline form • Begin gathering support material for each major section .. in each section • .. list all things that you intend to present, • .. then organize them into a sub-outline

  4. Revision • The quality of revision heavily depends upon quality of criticism. • Leave 1/3 of the text unaltered • Modify lightly another 1/3 • Throw 1/3 away • Add new material • This will take more time than the original draft

  5. The general “Bangs” format • Executive Summary • Description of Business • Description of Product/Service • Market • Sales Strategy and Intentions • The Competition • Management

  6. The general “Bangs” format (cont) • Personnel and personnel needs • Funding requirements, applications, etc. • [Financial section separate on all of these plans .. they are the third component after the executive summary and main body].

  7. My preferred format • Executive Summary • General Description of Business • Management Team • Description of the Market • Detailed Description of Products/Services • Marketing/Sales Plans and Budget • Competition and Risks • Future Plans and Financial Needs

  8. A third format (weak team) • Executive Summary • General Description of Business • Detailed Description of Products/Services • Description of the Market • Marketing/Sales Plans • Competition and Risks • Management Team • Current Financial Status and Future Needs

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