Functional-Emotional Framework

1. Functional-Emotional Framework

2. These features / benefits are expected from all competitors in the category Expected Features: • Categories & Spending Breakdown Functional Benefits: • See which category you are spending money in and how much • Visual representation • Quick access to all bills Emotional Benefits: • Less confused • Less stressed • Knowledgeable

3. These features or benefits are “nice to have” and differentiate your product/ service, but the customer probably won’t buy just for these items alone. Adds Value Features: • Calendar Functional Benefits: • Puts your spending breakdown on a timescale • Easy Visualisation of payments schedule Emotional Benefits: • Easy to digest and ease of mind • Always on top of bills - Relaxed • In control

4. Customers will choose you because of these features & benefits. Will Buy Functional Benefits: • Know in advance when a bill is going to go out • Don’t get charged for something you don’t want Emotional Benefits: • Ease of mind • Less stress • Feels right - validation • Justice has been served! Features: • Reminders • Cancellation

5. These features or benefits are “nice to have” and differentiate your product/ service, but the customer probably won’t buy just for these items alone. Adds Value Features: • Sign Up Functional Benefits: • Don’t have to spend time filling in forms • Save up to 150+ keystrokes • Don’t need to remember card numbers and passwords Emotional Benefits: • Never before seen • Futuristic • Effortless