Advertising Made Simple

1. Advertising Made Simple

2. Who is your target audience? Identify your Targeted Publicity Works Best There are numerous vehicles for publicizing your event; decide which combination works best for the event. Be strategic: consider who you want to attend and tailor your promotional efforts to reach that audience

4. Targeting your Audience Use the internet? facebook, myspace, school blogs, and announcements on school websites, Evite, and e-mailing your chapter listserv. Post flyers, fact sheets, posters, and banners in public places. Reserve a table in a high-traffic area on campus. Talk to fellow classmates about your event. Display flyers, fact sheets, or brochures about your event. Ask faculty to help promote your event, by making announcements in classes. Occasionally, faculty will offer extra credit for students to attend events that are related to the course work... Ask your professors if this is an option Submit a summary or press release to your school newspaper or radio station, and ask them to publish or announce your event. Post your event on campus or community calendars. Use the WCC Digital Displays. Wccdigitaldisplays@lawrence.edu Continue to build coalitions by asking other student groups to help you advertise by sending e-mails to their own listserves, tabling, presenting your event idea at Hall Councils Wear it! Raise funds and advertise by making shirts, bags, or stickers displaying your event information. Sell them a few weeks prior to the event; ask members members and volunteers to wear the promotional items,

6. The Creative Edge: Engage the Eye Make your advertising materials appealing! Use bright colors, compelling images, and a large typeface to make your posters and banners attractive and eye-catching. Diagonal lines draw the eye Non-traditional mediums- bike wheels, shirts, boxes, etc.

7. A World of Difference From 8x11 Think of some advertising mediums outside of the box.

8. Other Ideas Movies: Make sure to use WCC Digital displays. Offer other incentives. Gift giveaway, food, etc. Tie the movie with a speaker Dinner and a Movie? Concerts Tabling with actual music Handing out tickets (could be raffle) Write on Whiteboards across campus. Fundraising Have a penny war. The loser or person who makes the most gets pied. Nancy T.? Give out stickers or buttons saying �I donated.� Use pingg.com to send an e-invite http://www.pingg.com/rsvp/qr6z8jgax8kzhd2id

10. Supplies and Posting The WCC 4th floor has supplies for you to use. If you don�t have the budget to print your materials in color, use colored paper. Set a production timeline with deadlines. Ideally, your materials should be printed and distributed 3 weeks prior to your event. Delegate tasks to your members to help you produce your materials. Check-in to make sure things are up. Find out if the area requires space reservations to put up banners or other large forms of advertising, or for tabling, and how far in advance of your event you can display them.

11. Posting Your Materials Post your advertising materials in strategic locations. You want to reach as wide an audience as possible. Place flyers, posters, fact sheets, and banners in high-traffic areas. For instance: Student Center Classrooms Bathrooms (on stall door is great!) Bulletin Boards Local Businesses Nearby schools Relevant institutions or organizations (Hospitals, non-profits, NGOs) Residence Halls Student Mailboxes For online advertising, start early, and send e-mails and invitations to as many people as possible and send another internet publicity blitz a couple days before the event. Include contact information so people can contact you for more information.

12. Use �Rounds� of Advertising Complete the first round of advertising three weeks out, if possible. Do another round of advertising within the week leading up to the event. Re-post your materials on campus, and send out new invitations and e-mails. Ask other organizations, faculty, and community members to announce your event again.

13. Follow-up and Debrief After your event is over, evaluate your publicity campaign. Were your advertising methods effective? What can you do better next time? Are there ways of advertising that you did not use? Is there a direct correlation between attendance and the methods you used to promote your event? Finally, be sure to thank your chapter members, faculty, community members, and anyone else who helped you with publicity.

15. Check List� EVENT PUBLICITY CHECKLIST ��������������������������������������������������������������������� _________ Brainstormed methods for advertising _________ Reserved Space for tabling or large advertisements (i.e.- banner) _________ Created advertising materials? ____flyers ____fact sheets ____posters ____banner ____tabling materials ____other _________ Displayed materials/started internet advertising? ____e-mailed chapter listserv ____flyers ____fact sheets ____posters ____banner ____facebook ____myspace ____evite ____announcement on school website ____tabling ____faculty announcements ____school media: newspapers, magazines ____other student organizations ____community ____other _________ Put up materials in the following locations? ____Student Center ____Classrooms ____Bathrooms ____Bulletin Boards ____Local Businesses ____Nearby schools ____Institutions or organizations of interest (Hospitals, non-profits, NGOs) ____Residence Halls ____Student Mailboxes ____Other _________ Employed additional rounds of advertising (if needed) _________ Evaluated methods of publicizing events

16. Now it is your turn. Brainstorm for you next event. When will you start advertising? What types of advertising? What space? Be CREATIVE. Share with fellow members.